Artistic & Creative Director

RWJBarnabas Health; Short Hills (NJ); On-site; USD 145,000 - 195,000; Full time

Benefits offered by this job

PTO

Medical Insurance

Dental Insurance

Vision Insurance

Retirement Plans

Disability Insurance

Tuition Reimbursement

Wellness Programs

Pet Insurance

Job summary

RWJBarnabas Health seeks an Artistic & Creative Director to lead the Content Studio, shaping the system's visual communications strategy, artistic direction, and multi-channel content production.

You will manage and mentor multidisciplinary teams, establish enterprise creative standards, and translate organizational priorities into compelling campaigns while upholding brand governance and accessibility guidelines.

Qualifications

• Bachelor's degree and 8+ years of progressive experience in creative direction, brand management, or corporate creative services.
• Minimum 5 years of leading creative teams; experience managing enterprise-level marketing production.
• MBA or related master's degree and PMP or agile certifications are preferred.

Responsibilities

• Lead overall creative vision, artistic direction, and brand expression for the Content Studio.
• Provide leadership and development to Content Studio Managers and creatives.
• Establish enterprise creative standards and visual identity systems.
• Serve as creative authority for campaign concepting and approvals.
• Translate organizational priorities into integrated communication campaigns.
• Direct development of enterprise briefs and visual narratives.
• Align creative resources with intake requests and priorities.
• Oversee quality across writing, design, photography, videography, and multimedia.
• Champion innovation and emerging creative technologies and trends.
• Ensure compliance with brand standards, accessibility, privacy, and governance.
• Oversee external partners and vendors; monitor performance metrics.

Skills

Creative direction

Visual communications

Brand management

Integrated marketing

Campaign development

Education

Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, Advertising, Marketing, Communications, Journalism, Film Production, or related discipline

Tools

Creative software proficiency

Job description

Artistic & Creative Director

Req #: 0000268999

Category: Marketing / Public Relations

Status: Full-Time

Shift: Day

Facility: RWJBarnabas Health Corporate Services

Department: Content Studio

Pay Range: $145,000.00 - $195,000.00 per year

Location: 95 Old Short Hills Road, West Orange, NJ 07052

Job Title: Director

Location: SBC Corporation

Department Name: Content Studio

Req #: 0000268999

Status: Salaried

Shift: Day

Pay Transparency

The above reflects the anticipated annual salary range for this position if hired to work in New Jersey.

The compensation offered to the candidate selected for the position will depend on several factors, including the candidate's educational background, skills and professional experience.

A Typical Day

Reports to the AVP, Intake & Content Studio and serves as the creative leader responsible for the health system s visual communications strategy, artistic direction, creative standards, and multi-channel content production.Leads the centralized writing and visual communication teams and oversees writing, design, photography, videography, multimedia production, and related creative disciplines while ensuring enterprise brand consistency and creative excellence.

• Lead the overall creative vision, artistic direction, visual communications strategy, and brand expression for the Content Studio,
• Provide leadership and development to Content Studio Managers and creative professionals
• Establish enterprise creative standards, visual identity systems, and storytelling methodologies
• Serve as creative authority for campaign concepting and creative approvals
• Partner with leadership to translate organizational priorities into integrated communication campaigns
• Direct development of Enterprise creative briefs and visual narratives
• Align creative resources and priorities with approved intake requests
• Oversee quality assurance across writing, design, photography, videography, and multimedia production
• Champion innovation and emerging creative technologies and trends
• Ensure compliance with brand standards, accessibility, privacy, and governance requirements
• Oversee external creative partners and vendors
• Monitor creative performance metrics and continuous improvement initiatives

This Role Might Be For You If ..

• Expert knowledge of creative direction, visual communications, brand management, and integrated marketing campaign development across digital, print, experiential, and multimedia channels
• Demonstrated ability to lead, inspire, and develop multidisciplinary creative teams while fostering a culture of innovation, collaboration, accountability, and creative excellence
• Advanced understanding of design theory, visual storytelling, typography, photography, videography, motion graphics, user experience, and content strategy principles
• Strong strategic thinking capabilities with the ability to translate complex business, marketing, communications, and healthcare objectives into compelling creative solutions
• Comprehensive knowledge of enterprise brand governance and the ability to maintain consistency across multiple markets, service lines, facilities, and communication platforms
• Exceptional creative judgment and decision-making skills, including the ability to evaluate concepts, provide constructive direction, and elevate creative quality across all deliverables
• Strong understanding of creative production workflows, project prioritization methodologies, resource planning principles, and collaborative content development processes
• Highly effective communication and stakeholder management skills, with the ability to influence senior leaders, build consavigate complex matrixed organizational structures
• Working knowledge of healthcare marketing regulations, accessibility standards, consumer engagement strategies, HIPAA considerations, and compliance requirements impacting creative deliverables
• Proficiency with creative technology platforms, digital asset management systems, creative workflow tools, and industry-standard design and production software
• Data-driven mindset with the ability to leverage performance metrics, audience insights, and campaign results to inform creative strategy and continuous improvement efforts
• Excellent problem-solving, organizational, and leadership capabilities with the ability to balance innovation, quality, speed-to-market, and operational constraints in a high-volume production environment

To Be Considered

Required

• Education Required: * Bachelor s degree in Graphic Design, Visual Communications, Fine Arts, Advertising, Marketing, Communications, Journalism, Film Production, or related discipline
• Experience Required: Minimum 8 years progressive experience in creative direction, brand management, visual communications, agency leadership, marketing production, or corporate creative services; minimum 5 years leading creative teams

Preferred

• Additional Education Preferred: * Master of Business Administration (MBA) or Masters degree in Marketing, Communications, or Healthcare Administration (MHA)
• Additional Licensure Preferred: * Project Management Professional (PMP) or specialized creative/agile operations certifications,
• Experience Preferred: Centralized creative agency or shared-services production infrastructure within a highly matrixed corporate or healthcare enterprise

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits and Perks:

At RWJBarnabas Health, our market-competitive Total Rewards package provides comprehensive benefits and resources to support our employees' physical, emotional, social, and financial health.

• Paid Time Off (PTO)
• Medical and Prescription Drug Insurance
• Dental and Vision Insurance
• Retirement Plans
• Short & Long Term Disability
• Life & Accidental Death Insurance
• Tuition Reimbursement
• Health Care/Dependent Care Flexible Spending Accounts
• Wellness Programs
• Voluntary Benefits (e.g., Pet Insurance)
• Discounts Through our Partners such as NJ Devils, NJ PAC, Verizon, and more!

Choosing RWJBarnabas Health!

RWJBarnabas Health is the premier health care destination providing patient-centered, high-quality academic medicine in a compassionate and equitable manner, while delivering a best-in-class work experience to every member of the team. We honor and appreciate the privilege of creating and sustaining healthier communities, one person and one community at a time. As the leading academic health system in New Jersey, we advance innovative strategies in high-quality patient care, education, and research to address both the clinical and social determinants of health.

RWJBarnabas Health aims to truly make a unique impact in local communities throughout New Jersey. From vastly improving the health of local residents to creating educational and career opportunities, this combination greatly benefits the state. We understand the growing and evolving needs of residents in New Jersey-whether that be enhancing the coordination for treating complex health conditions or improving community health through local programs and education.

Equal Opportunity Employer

RWJBarnabas Health is an Equal Opportunity Employer