Content Studio Manager & Brand Champion

RWJBarnabas Health; Short Hills (NJ); Hybrid; USD 110,000 - 143,000; Full time

Benefits offered by this job

Paid Time Off

Retirement Plans

Medical and Prescription DrugInsurance

Dental and Vision Insurance

Disability and Life Insurance

Paid Parental Leave

Tuition Reimbursement

Employee Wellbeing programs

Job summary

RWJBarnabas Health's Content Studio is seeking a Manager, Content Studio to lead writers and graphic designers, ensuring high-quality marketing copy across digital, print, and video. You will enforce brand voice, editorial standards, and regulatory compliance, while aligning requests with enterprise growth priorities.

You will supervise creative teams, coordinate with photography/videography and intake to produce cohesive campaigns, and maintain governance across marketing initiatives in a

Qualifications

• Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a closely related field.
• 7+ years of progressive, relevant experience as a senior copywriter, content strategist, or communications architect.
• 2–3 years of experience directly managing, mentoring, or supervising a creative team (writers, content creators, graphic designers, or account specialists).

Responsibilities

• Directly manages, and evaluates a team of Writers and Graphic Design Specialists, cultivating an environment of creative excellence and establishing clear professional development pathways
• Allocates copywriting and content assignments across the team based on capacity, skillset, and campaign priority, working closely with project management traffic teams to ensure strict adherence to deadlines
• Manages the incoming design project queue, mapping design resources to campaigns based on strategic priority and Content Studio capacity timelines
• Serves as the final editorial authority and brand champion, reviewing, proofreading, and approving copy blocks to guarantee grammatical perfection, strategic alignment, and compliance with healthcare regulatory guidelines
• Establishes, maintains, and updates the health system's uniform corporate voice, tone blueprints, and editorial style guides to ensure a cohesive narrative across all marketing touchpoints
• Partners with the Manager of Photography/Videography and the Director of Intake/Content Studio to synchronize imagery, copy, and layout mechanics for unified enterprise campaigns
• Partners with leaders within Marketing and Communications to blend text narratives with multi-channel design, video, and digital strategies
• Directs relationships, and quality control with external commercial printers, freelance designers, and stock imagery agencies
• Translates high-level corporate and clinical service line goals into clear, actionable creative briefs for the writing team, ensuring they have the context needed to produce high-converting copy
• Establishes performance-driven design benchmarks for web, email, and social media platforms, ensuring assets are conversion-optimized and ADA/WCAG accessible
• Reviews and delivers final print files to vendors as needed. Ensures requesters are provided final digital files.

Skills

People management

Creative leadership

Copywriting

Content strategy

Editorial standards

Healthcare marketing

Education

Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a closely related field

Job description

RWJBarnabas Health's Content Studio is seeking a Manager, Content Studio to lead writers and graphic designers, ensuring high-quality marketing copy across digital, print, and video. You will enforce brand voice, editorial standards, and regulatory compliance, while aligning requests with enterprise growth priorities.

You will supervise creative teams, coordinate with photography/videography and intake to produce cohesive campaigns, and maintain governance across marketing initiatives in a