Artistic & Creative Director

RWJBarnabas Health Corporate Services; West Orange (NJ); On-site; USD 134,000 - 174,000; Full time

Benefits offered by this job

PTO

Medical and Prescription DrugInsurance

Dental and Vision Insurance

Retirement Plans

Short & Long Term Disability

Life & Accidental Death Insurance

Tuition Reimbursement

Health Care/Dependent Care Flexible Sp

Wellness Programs

Voluntary Benefits

Discounts through partnerorganizations

Job summary

RWJBarnabas Health Corporate Services in West Orange, NJ is seeking an Artistic & Creative Director for its Content Studio onsite. You will guide the health system’s visual communications strategy and artistic direction while delivering enterprise-ready content across multiple channels.

Leading centralized writing and design teams, you will set standards, manage external partners, and ensure brand consistency, accessibility, and governance across campaigns.

Qualifications

• Education: Bachelor's degree in Graphic Design or related field.
• Experience: 8+ years in creative direction and brand management.
• Experience leading creative teams in a corporate or healthcare environment.

Responsibilities

• Own the overall creative vision and brand expression for the Content Studio.
• Lead and develop Content Studio managers and creative professionals.
• Establish enterprise creative standards and storytelling methodologies.
• Oversee concepting and approvals for campaigns.
• Partner with leadership to translate priorities into integrated campaigns.
• Direct development of enterprise briefs and visual narratives.
• Align resources with intake requests and oversee QA across media.
• Monitor performance metrics and drive continuous improvement.

Skills

Creative direction

Brand management

Visual storytelling

Team leadership

Cross-functional collaboration

Healthcare marketing

Education

Bachelor's degree in Graphic Design/Visual Communications/Marketing or related field

Tools

Creative software suite

DAM systems

Job description

RWJBarnabas Health Corporate Services is seeking an Artistic & Creative Director for its Content Studio based onsite in West Orange, NJ 07052. In this leadership role, you will guide the health system’s visual communications strategy and artistic direction while helping deliver enterprise-ready content across multiple channels. The position offers a salary range of USD 133,800 - 174,100 per year, plus a comprehensive benefits package.

What you’ll do

The Director (Artistic & Creative Director) leads the Content Studio’s creative vision and ensures brand consistency and creative excellence across writing, design, and multi-media production. You will oversee centralized writing and visual communication teams and set the standards that keep storytelling aligned across enterprise priorities.

• Own the overall creative vision, artistic direction, visual communications strategy, and brand expression for the Content Studio
• Lead and develop Content Studio Managers and creative professionals
• Establish enterprise creative standards, visual identity systems, and storytelling methodologies
• Act as creative authority for campaign concepting and creative approvals
• Partner with leadership to translate organizational priorities into integrated communication campaigns
• Direct development of enterprise creative briefs and visual narratives
• Align creative resources and priorities with approved intake requests
• Oversee quality assurance across writing, design, photography, videography, and multimedia production
• Champion innovation and emerging creative technologies and trends
• Ensure compliance with brand standards, accessibility, privacy, and governance requirements
• Oversee external creative partners and vendors
• Monitor creative performance metrics and drive continuous improvement initiatives

What you’ll bring

• Expert knowledge of creative direction, visual communications, brand management, and integrated marketing campaign development across digital, print, experiential, and multimedia channels
• Proven ability to lead, inspire, and develop multidisciplinary creative teams while fostering innovation, collaboration, accountability, and creative excellence
• Advanced understanding of design theory and visual storytelling, including typography, photography, videography, motion graphics, user experience, and content strategy principles
• Strategic thinking with the ability to translate complex business, marketing, communications, and healthcare objectives into compelling creative solutions
• Comprehensive knowledge of enterprise brand governance to maintain consistency across markets, service lines, facilities, and communication platforms
• Strong creative judgment and decision-making, including evaluating concepts and elevating creative quality across deliverables
• Knowledge of creative production workflows, project prioritization, resource planning, and collaborative content development processes
• Highly effective communication and stakeholder management skills, including influencing senior leaders and navigating complex matrixed structures
• Working knowledge of healthcare marketing regulations, accessibility standards, consumer engagement strategies, and HIPAA considerations impacting creative deliverables
• Proficiency with creative technology platforms, digital asset management systems, creative workflow tools, and industry-standard design and production software
• Data-driven mindset using performance metrics and audience insights to inform creative strategy and continuous improvement
• Strong problem-solving, organizational, and leadership capabilities to balance innovation, quality speed-to-market, and operational constraints in high-volume production

Education Required: Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, Advertising, Marketing, Communications, Journalism, Film Production, or a related discipline.

Experience Required: Minimum 8 years progressive experience in creative direction, brand management, visual communications, agency leadership, marketing production, or corporate creative services, including minimum 5 years leading creative teams.

Benefits

• Paid Time Off (PTO)
• Medical and Prescription Drug Insurance
• Dental and Vision Insurance
• Retirement Plans
• Short & Long Term Disability
• Life & Accidental Death Insurance
• Tuition Reimbursement
• Health Care/Dependent Care Flexible Spending Accounts
• Wellness Programs
• Voluntary Benefits (e.g., Pet Insurance)
• Discounts through partner organizations such as NJ Devils, NJ PAC, Verizon, and more

Preferred

• Master of Business Administration (MBA) or Master’s degree in Marketing, Communications, or Healthcare Administration (MHA)
• Project Management Professional (PMP) or specialized creative/agile operations certifications
• Experience with centralized creative agency or shared-services production infrastructure in a highly matrixed corporate or healthcare enterprise