Head of Content, Live and Digital

SmartRecruiters, Inc.; New York (NY); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

LinkedIn Learning access

Job summary

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets.

These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct

Qualifications

• Bachelor's degree or higher in journalism, communications, marketing, or related field.
• 8+ years of experience in content strategy, editorial leadership, or thought leadership in B2B environments.
• Proven track record creating high-impact content that drives audience growth, engagement and revenue.
• Demonstrated success building relationships with C-level executives and industry influencers.
• Strong understanding of content marketing, SEO, digital platforms, and audience development strategies.
• Exceptional writing, editing, and storytelling skills translating complex topics into accessible content.
• Commercial acumen aligning content strategies with business objectives and revenue goals.
• Data-driven mindset with proficiency in analytics to measure performance and optimize strategies.
• Self-starter capable of leading multiple priorities and driving projects to completion.
• Willingness to travel domestically and internationally up to 40%

Responsibilities

• Develop and execute content strategies positioning the brand as a definitive industry thought leader.
• Transform insights, trends, and data into compelling narratives across formats and platforms.
• Create content frameworks driving year-round engagement beyond live events.
• Collaborate with senior leadership to align editorial vision with commercial goals.
• Produce high-quality content including articles, whitepapers, research reports, video scripts, podcasts, and event programming.
• Develop thought leadership pieces establishing the brand as a trusted voice.
• Craft event content including keynote themes, session descriptions, speaker briefs, and promotional materials.
• Ensure editorial consistency and brand voice across all content touchpoints.
• Balance editorial integrity with commercial objectives to educate, engage, and convert.
• Create personalized content experiences to deepen audience engagement.
• Use data/analytics to optimize content performance and demonstrate ROI.
• Cultivate relationships with senior industry leaders and influencers.
• Support partnerships by identifying speakers and content partners for events and platforms.
• Represent the brand at industry events and build credibility through interviews and advisory initiatives.
• Align content strategies with revenue objectives including attendance, sponsorships, and digital subscriptions.
• Collaborate with Sales and Marketing to create revenue-driving content.
• Track content performance metrics and identify new revenue opportunities.
• Coordinate with Marketing, Events, and Partnership teams for integrated strategies.
• Provide content guidance to internal stakeholders on messaging and storytelling.

Skills

Editorial leadership

Content strategy

Thought leadership

C-level relationships

Audience growth

Education

Bachelor's degree in Journalism, Communications, Marketing, or related field

Tools

SEO

Job description

Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our New York City or Santa Monica office.

We are seeking an exceptionalHead of Content, Live & Digital to serve as a strategic thought leader who transforms industry insights into compelling content across live events and digital platforms. This senior individual contributor role combines editorial excellence with commercial acumen to drive thought leadership, year-round audience engagement, and revenue growth. The ideal candidate will be a visionary content creator who understands how to build and nurture communities, cultivate senior leadership relationships, and translate market intelligence into content that resonates and converts.

Key Responsibilities

Strategic Content Leadership

• Develop and execute comprehensive content strategies that position the brand(s) as the definitive industry thought leader(s)
• Transform complex industry insights, trends, and data into compelling narratives across multiple formats and platforms
• Create content frameworks that drive year-round engagement beyond live events, building sustained audience relationships
• Identify emerging topics, industry shifts, and content opportunities that align with business objectives and audience needs
• Collaborate with senior leadership to shape editorial vision and ensure content aligns with commercial goals
• Produce high-quality, authoritative content including articles, whitepapers, research reports, video scripts, podcasts, and event programming
• Develop thought leadership pieces that establish the brand(s) as a trusted voice
• Craft compelling event content including keynote themes, session descriptions, speaker briefs, and promotional materials
• Ensure editorial consistency, quality standards, and brand voice across all content touchpoints
• Balance editorial integrity with commercial objectives to create content that educates, engages, and converts

Audience Growth & Engagement

• Create personalized content experiences that deepen engagement with key segments and personas
• Leverage data and analytics to optimize content performance, refine strategies, and demonstrate ROI

Relationship Building & Industry Influence

• Cultivate and maintain relationships with senior industry leaders, influencers, and key opinion leaders
• Support the Partnerships function through Identifying and recruiting high-profile speakers, contributors, and content partners for events and digital platforms
• Conduct executive interviews, advisory board sessions, and research initiatives to gather insights and build credibility
• Represent the brand at industry events, conferences, and networking opportunities to expand influence and relationships
• Serve as a trusted advisor to industry stakeholders, positioning the brand as an essential partner

Commercial Impact & Revenue Growth

• Align content strategies with revenue objectives including event attendance, sponsorship sales, and digital subscriptions
• Collaborate with Sales and Marketing teams to create content that supports customer acquisition and retention
• Develop sponsored content programs and thought leadership opportunities that deliver value to partners and audiences
• Track and report on content performance metrics including audience growth, engagement rates, and revenue attribution
• Identify new content-driven revenue opportunities including premium content offerings, research products, and advisory services

Cross-Functional Collaboration

• Partner with Marketing, Sales, Events, and Partnership teams to ensure integrated content strategies
• Work closely with design, video, and digital teams to bring content to life across multiple formats
• Provide content expertise and guidance to internal stakeholders on messaging, positioning, and storytelling
• Share industry insights and audience intelligence across the organization to inform business decisions

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing, or related field; advanced degree preferred
• 8+ years of experience in content strategy, editorial leadership, or thought leadership roles within B2B environments
• Proven track record of creating high-impact content that drives audience growth, engagement, and revenue
• Demonstrated success in building relationships with C-level executives and industry influencers
• Strong understanding of content marketing, SEO, digital platforms, and audience development strategies
• Exceptional writing, editing, and storytelling skills with the ability to translate complex topics into accessible content
• Commercial acumen with experience aligning content strategies with business objectives and revenue goals
• Data-driven mindset with proficiency in analytics tools to measure content performance and optimize strategies
• Self-starter with the ability to work independently, manage multiple priorities and drive projects to completion
• Deep industry knowledge or ability to quickly become a subject matter expert in target markets
• Lead with empathy, understanding diverse perspectives and motivations while maintaining high standards
• Navigate complex interpersonal situations with sensitivity, honesty, and professionalism
• Willingness to travel domestically and internationally (up to 40%)

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $150,000- $170,000 based on experience.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .