Remote-Ready Chief Content Architect, Live & Digital

SmartRecruiters, Inc.; New York (NY); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

LinkedIn Learning access

Job summary

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets.

These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct

Qualifications

• Bachelor's degree or higher in journalism, communications, marketing, or related field.
• 8+ years of experience in content strategy, editorial leadership, or thought leadership in B2B environments.
• Proven track record creating high-impact content that drives audience growth, engagement and revenue.
• Demonstrated success building relationships with C-level executives and industry influencers.
• Strong understanding of content marketing, SEO, digital platforms, and audience development strategies.
• Exceptional writing, editing, and storytelling skills translating complex topics into accessible content.
• Commercial acumen aligning content strategies with business objectives and revenue goals.
• Data-driven mindset with proficiency in analytics to measure performance and optimize strategies.
• Self-starter capable of leading multiple priorities and driving projects to completion.
• Willingness to travel domestically and internationally up to 40%

Responsibilities

• Develop and execute content strategies positioning the brand as a definitive industry thought leader.
• Transform insights, trends, and data into compelling narratives across formats and platforms.
• Create content frameworks driving year-round engagement beyond live events.
• Collaborate with senior leadership to align editorial vision with commercial goals.
• Produce high-quality content including articles, whitepapers, research reports, video scripts, podcasts, and event programming.
• Develop thought leadership pieces establishing the brand as a trusted voice.
• Craft event content including keynote themes, session descriptions, speaker briefs, and promotional materials.
• Ensure editorial consistency and brand voice across all content touchpoints.
• Balance editorial integrity with commercial objectives to educate, engage, and convert.
• Create personalized content experiences to deepen audience engagement.
• Use data/analytics to optimize content performance and demonstrate ROI.
• Cultivate relationships with senior industry leaders and influencers.
• Support partnerships by identifying speakers and content partners for events and platforms.
• Represent the brand at industry events and build credibility through interviews and advisory initiatives.
• Align content strategies with revenue objectives including attendance, sponsorships, and digital subscriptions.
• Collaborate with Sales and Marketing to create revenue-driving content.
• Track content performance metrics and identify new revenue opportunities.
• Coordinate with Marketing, Events, and Partnership teams for integrated strategies.
• Provide content guidance to internal stakeholders on messaging and storytelling.

Skills

Editorial leadership

Content strategy

Thought leadership

C-level relationships

Audience growth

Education

Bachelor's degree in Journalism, Communications, Marketing, or related field

Tools

SEO

Job description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets.

These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct