Product Marketing Manager - Lifecycle Growth Lead

Superpower; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

A leading health lifestyle brand in San Francisco is seeking a Product Manager for Member Lifestyle Experience. You will design and own the member journey from first interaction through long-term engagement. This role combines experience design, behavioral psychology, and product strategy to craft engaging, premium experiences. The ideal candidate will have a background in marketing, UX or design, and must be customer obsessed, responsible, and detail-oriented. You will collaborate closely with Product, Growth, and Design teams to enhance member activation, engagement, and retention.

Qualifications

• Fascinated by customer psychology and designing for behavior.
• High IQ and high EQ to understand systems and people.
• Experience in high-velocity execution and rapid iteration.

Responsibilities

• Design and refine every step of the member journey.
• Develop lifecycle playbooks and brand guidelines for consistency.
• Craft all product and lifecycle marketing messaging.
• Collaborate with Growth, Product, and Design to ensure continuity across all member surfaces.

Skills

Execution with urgency

Ownership mentality

Attention to detail

Understanding customer psychology

Effective communication

Ability to handle ambiguity

Education

Background in marketing, UX, or design

Job description

As our Product Manager for Member Lifestyle Experience, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium.

You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.

This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.

What You’ll Do

Drive member engagement

• Design and continuously refine every step of the member journey
• Sweat the details: copy, UX, micro-interactions, emotion - ensuring every moment feels intuitive, warm, and premium
• Maximize activation, engagement, and monetization while maintaining a best in-class member experience
• Serve as the voice of the customer - synthesizing member behavior and feedback into clear product recommendations

Build a premium lifestyle brand

• Run design reviews, guide UX direction, and maintain a unified quality bar across member surfaces
• Craft all product and lifecycle marketing messaging to ensure a cohesive brand voice
• Collaborate closely with Growth, Product, and Design to ensure continuity across all member surfaces

Build systems and frameworks for scale

• Develop lifecycle playbooks and brand guidelines that ensure consistency as Superpower grows
• Define metrics, instrumentation, and ongoing optimization rituals to measure member experience

Who You Are

• High-velocity execution - work with urgency, and iterate rapidly to drive progress
• Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch
• Obsessive about details - you spot member friction before anyone else does
• Fascinated by customer psychology - you design for how people behave
• Background in marketing, UX, or design; PM experience is a plus but not required
• High IQ, even higher EQ - you read both systems and people with precision
• A sharp communicator and storyteller whose copy elevates the entire product
• Comfortable with ambiguity, cross-functional chaos, and building 0→1
• Bonus: founder or early-stage startup experience

Investors

• Forerunner Ventures (tier 1 US-based VC)
• Susa Ventures (tier 1 US-based VC)
• Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
• Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
• Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
• Long Journey Ventures (investor in Uber, Notion, Loom, affirm etc.)
• Shaan Puri (angel and podcast host of my first million)
• Cameron & Tyler Winklevoss
• Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
• Justin Mares (Founder of TrueMed)
• Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)

Cementing the opportunity

• The world’s biggest company will be in consumer healthcare
• Solving longevity – the most important problem of our time
• A mayo clinic executive program 2.0 in the cloud

Company Philosophies

• We are all here to genuinely do our life’s best work.
• Insanely high talent bar, never settling. A players only (see steve jobs)
• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
• We aim to set the gold standard for team health culture on the planet - live the ethos!

🧡 Culture at Superpower