Senior Brand Strategy Leader — Healthcare & Pharma

Saatchi & Saatchi Health; New York (NY); On-site; USD 160,000 - 256,000; Full time

Job summary

Saatchi & Saatchi Health is seeking a VP, Group Director, Brand Strategy to shape strategic vision for key healthcare brands. You will lead brand positioning, messaging frameworks, and insights to influence creative work, translating complex market data into clear strategies.

The ideal candidate brings deep pharmaceutical marketing experience, strong client presence, and a talent for turning market and scientific insights into compelling brand directions that resonate with HCP and consumer

Qualifications

• Significant experience in brand strategy or related discipline within an advertising or healthcare agency environment.
• Strong pharmaceutical or healthcare marketing experience required.
• Experience developing strategy for HCP and/or consumer healthcare audiences.
• Deep understanding of brand positioning, segmentation, customer insights, messaging, and communications planning.
• Ability to turn research, data, and complex scientific information into a compelling strategic story.
• Proven ability to develop strong creative briefs and partner effectively with Creative teams.
• Strong presentation, storytelling, and facilitation skills with the confidence to engage senior-level clients.
• Experience leading complex accounts and multiple strategic workstreams.
• Collaborative leadership style with the ability to influence across disciplines.
• Comfortable operating at both the high-level brand strategy and hands-on strategic development levels.

Responsibilities

• Lead brand strategy across assigned pharmaceutical and healthcare accounts, establishing a clear strategic vision that connects business objectives, customer needs, and brand opportunities.
• Develop positioning, value propositions, messaging frameworks, creative briefs, communication strategies, and other core strategic deliverables.
• Translate complex clinical, competitive, customer, and market information into simple, actionable strategic insights.
• Serve as a senior strategic partner to clients, confidently presenting recommendations, challenging thinking, and helping guide important brand decisions.
• Partner closely with Creative, Account, Medical, Engagement Strategy, and other cross-functional teams to ensure strategy is reflected throughout the work.
• Lead strategic thinking around HCP and consumer audiences, identifying the behaviors, motivations, barriers, and unmet needs that influence brand engagement.
• Provide strategic direction for major initiatives, campaigns, new indications, and evolving brand opportunities.
• Evaluate competitive activity and broader marketplace dynamics to identify opportunities for differentiation.
• Lead and facilitate strategic workshops, working sessions, and client presentations.
• Guide the development of creative briefs and partner with Creative teams throughout concept development to ensure ideas remain strategically grounded.
• Build strong relationships with senior client stakeholders and become a trusted resource for broader business and brand challenges.
• Help identify opportunities to expand the agency’s strategic partnership with existing clients.
• Provide leadership and mentorship to Strategy team members while helping elevate the strategic product across the agency.

Skills

Brand strategy

Healthcare marketing

HCP audiences

Consumer marketing

Creative briefs

Presentation skills

Facilitation

Cross-functional collaboration

Job description

Saatchi & Saatchi Health is seeking a VP, Group Director, Brand Strategy to shape strategic vision for key healthcare brands. You will lead brand positioning, messaging frameworks, and insights to influence creative work, translating complex market data into clear strategies.

The ideal candidate brings deep pharmaceutical marketing experience, strong client presence, and a talent for turning market and scientific insights into compelling brand directions that resonate with HCP and consumer