Editorial Content Lead: Brand & Thought Leadership

Nashville Public Radio; United States; Hybrid; USD 95,000 - 163,000; Full time

Benefits offered by this job

Annual performance bonus

Work from home up to 3 days a week

Paid parental leave

Employee discount programs

Education reimbursement

Job summary

Alliant seeks an editorial leader to oversee strategy and execution that strengthen the brand, elevate communications and thought leadership, and support campaigns for member acquisition and product conversion. You will partner with marketing, product, and internal stakeholders to translate business priorities into clear narratives across channels.

Own editorial standards and calendar, supervise high‑impact cross-channel content, and apply performance insights to improve engagement, traffic, and

Qualifications

• Minimum - 4 Year Bachelor's Degree in Journalism, Communications, Marketing, English or related
• Minimum - 6 Years of Editorial, leading content programs and shaping messaging for audiences in regulated industries or related
• Minimum - 2 Years of AI-assisted writing and editing tools to scale content production
• Preferred - 2 Years of People Management
• 10 Years of Editorial leadership in regulated industries or related, including AI-assisted writing tools and people management

Responsibilities

• Oversee editorial strategy, audience segmentation, content pillars, channel approach and standards
• Lead thought leadership development with SMEs to shape topics, angles, and messaging
• Own the editorial calendar and prioritize work to align with goals
• Write, edit and supervise cross-channel content, ensuring clarity and brand voice
• Partner with campaign owners to create integrated content journeys for distribution and conversion
• Apply editorial standards including fact-checking, accessibility, and quality control
• Guide stakeholders through feedback cycles with editorial judgment
• Use performance insights to improve content and report KPIs
• Collaborate across marketing, communications, creative, digital, and compliance teams
• Use AI tools for first drafts while preserving brand voice
• Establish a human-in-the-loop workflow for AI-assisted content
• Test and refine AI-enabled workflows with marketing and analytics teams

Skills

Editorial leadership

AI-assisted writing

Content strategy

People management

Education

Bachelor's degree in Journalism, Communications, Marketing, English or related

6+ years editorial leadership

2+ years AI-assisted writing tools

2 years people management (preferred)

10+ years editorial leadership in regulated industries (in lieu)

Tools

AI writing tools

Content management systems

Job description

Alliant seeks an editorial leader to oversee strategy and execution that strengthen the brand, elevate communications and thought leadership, and support campaigns for member acquisition and product conversion. You will partner with marketing, product, and internal stakeholders to translate business priorities into clear narratives across channels.

Own editorial standards and calendar, supervise high‑impact cross-channel content, and apply performance insights to improve engagement, traffic, and