Brand & Content Strategy Leader

Shopko; Town of Deerfield (WI); On-site; USD 76,000 - 114,000; Full time

Job summary

Fielmann USA is seeking a Brand Manager to lead content creation and brand storytelling across paid, owned, and earned channels. You will manage the content calendar, coordinate campaigns, and guide creative assets with external agencies to align with strategic goals.

The role requires 2-4 years of marketing experience, strong leadership, and excellent communication skills; a Bachelor’s degree is required. This position is based in Deerfield, IL, with a focus on delivering measurable ROI and

Qualifications

• Bachelor’s Degree in marketing, communications, business or related field.
• 2-4 years’ progressive marketing experience
• Strong leadership, coaching, and team development experience
• Strong understanding of emerging marketing trends, technologies, and integration strategies
• Strong verbal and written communication and interpersonal skills
• Strong organizational skills and attention to detail
• Strong time management skills: ability to manage multiple workloads and deadlines
• Able to meet deadlines with consistent accuracy
• Demonstrate flexibility in responding to organizational changes and business priorities
• Collaborative personality and the ability to lead within a team environment that encourages creativity and effective collaboration

Responsibilities

• Create quarterly content plans across all channels in the media plan and omni-channel websites.
• Direct production against the content plan, managing team bandwidth and content workflow through the project management platform Asana
• Oversee creative workflow management using tools such as Asana to coordinate timelines, assign resources, track project status, and manage team bandwidth across multiple concurrent initiatives
• Review team output to ensure delivery against brand and channel strategy
• Manage all content needs for the three banners’ websites.
• Set and communicate clear priorities for the content team. Drive transparency and collaboration with IT, store operations and merchandising
• Manage and prioritize the pipeline of creative and content requests across the organization, balancing business needs, campaign timelines, and available resources to ensure efficient execution
• Partner with cross-functional stakeholders to evaluate incoming design and content requests, establish priorities, and align deliverables with strategic marketing objectives and deadlines
• Identify, execute and measure A/B testing opportunities to continuously optimize content and campaigns
• Lead translation of brand strategy, segmentation and marketplace trends into executable content and brand storytelling
• Partner with the media and CRM teams, sales, and agency teams to deliver integrated campaigns that align with brand positioning and business objectives
• Monitor brand performance, campaign effectiveness, media coverage, and consumer sentiment to identify opportunities for optimization and growth
• Identify unique customer segments and journeys; support the CRM team in tailoring communication and experiences to our various customer segments
• Build and maintain relationships with global marketing, merchandising, sales, store planning, and other internal stakeholders
• Evaluate market reactions to advertising programs
• Test and measure campaigns at appropriate stages to ensure optimal performance and results
• Lead and coach the graphic designers to drive the Fielmann USA brand proposition in the marketplace
• Create a sustainable work environment between IT, merchandising and the content team by driving standards in areas of defining requirements, establishing lead times, and managing workflows
• Build relationships internally and externally, working cross-functionally with other departments to include store operations, human resources, merchandising and store development
• Ensure accuracy and consistency of internal and external reporting data

Skills

Leadership

Coaching

Communication

Time management

Detail orientation

Collaboration

Microsoft Office

Education

Bachelor's degree in marketing/communications/business

Tools

Microsoft Office Suite

Job description

Fielmann USA is seeking a Brand Manager to lead content creation and brand storytelling across paid, owned, and earned channels. You will manage the content calendar, coordinate campaigns, and guide creative assets with external agencies to align with strategic goals.

The role requires 2-4 years of marketing experience, strong leadership, and excellent communication skills; a Bachelor’s degree is required. This position is based in Deerfield, IL, with a focus on delivering measurable ROI and