Chief Audience & Brand Growth Officer

GBH; Boston (MA); Hybrid; USD 130,000 - 167,000; Full time

Job summary

GBH’s FRONTLINE seeks a Director of Audience Development, Marketing & Communications to shape and execute a unified strategy that expands FRONTLINE’s audience, strengthens its brand, and deepens engagement across platforms. The role leads integration of audience development, communications, marketing, publicity, social media, awards strategy, and brand management.

The Director serves as a strategic advisor to FRONTLINE leadership while overseeing efforts that increase visibility, engagement, and

Qualifications

• Bachelor's degree in communications, journalism, marketing, public relations, or related field.
• 8–10 years of progressively responsible experience in audience development, communications, marketing, publicity, media relations, or related fields.
• Minimum 5 years of leadership experience managing teams and external partners.

Responsibilities

• Lead integrated audience development, marketing, communications, publicity, and brand strategies.
• Serve on FRONTLINE’s leadership team guiding strategy and planning.
• Oversee brand messaging, visibility, and audience growth across platforms.
• Manage budget, external partners, and stakeholder communications.
• Direct initiatives with cross-functional teams to advance engagement and revenue opportunities.

Skills

Audience development

Marketing

Brand management

Public relations

Leadership

Strategic planning

Education

Bachelor's degree in communications, journalism, marketing, public relations, or a related field

Job description

GBH’s FRONTLINE seeks a Director of Audience Development, Marketing & Communications to shape and execute a unified strategy that expands FRONTLINE’s audience, strengthens its brand, and deepens engagement across platforms. The role leads integration of audience development, communications, marketing, publicity, social media, awards strategy, and brand management.

The Director serves as a strategic advisor to FRONTLINE leadership while overseeing efforts that increase visibility, engagement, and