Director, Audience Growth & Brand Strategy (Hybrid)

WGBH Educational Foundation; United States; Híbrido; USD 130 000 - 167 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Resumo da oferta

GBH seeks a strategic Director of Audience Development, Marketing & Communications for FRONTLINE. You will shape and execute unified strategies to expand audiences, strengthen branding, and boost engagement across broadcast, digital, and social platforms.

You will lead the integration of audience development, communications, marketing, publicity, and brand management, advising FRONTLINE leadership and coordinating with GBH and PBS stakeholders.

Qualificações

• Bachelor’s degree in communications, journalism, marketing, public relations, or a related field required.
• Minimum 8–10 years of progressively responsible experience in audience development, communications, marketing, publicity, media relations, or related fields.
• Minimum 5 years of leadership experience managing teams and external partners.

Responsabilidades

• Lead integrated audience development, marketing, publicity, and brand strategies across platforms.
• Guide FRONTLINE’s audience growth and engagement through data-driven programs.
• Collaborate with executive leadership on brand positioning, communications, and stakeholder relations.
• Oversee budget, staff, external partners, and performance metrics to drive long‑term impact.

Conhecimentos

Audience development

Marketing

Communications

Publicity

Brand strategy

Leadership

Strategic thinking

Analytics

Formação académica

Bachelor's degree in communications or related field

Descrição da oferta de emprego

GBH seeks a strategic Director of Audience Development, Marketing & Communications for FRONTLINE. You will shape and execute unified strategies to expand audiences, strengthen branding, and boost engagement across broadcast, digital, and social platforms.

You will lead the integration of audience development, communications, marketing, publicity, and brand management, advising FRONTLINE leadership and coordinating with GBH and PBS stakeholders.