Channel Sales Business Development Manager- New York (Third-party Associate)

TikTok; New York (NY); On-site; USD 103,320 - 165,312; Full time

Benefits offered by this job

Competitive compensation

Opportunity for growth

Inclusive workplace environment

Job summary

A leading social media platform is seeking a Senior Partner Manager to support its monetization strategy in New York City. This role involves building and expanding relationships with key SMB partners, ensuring their success and performance in advertising. Ideal candidates will have extensive experience in business development and strategic sales within digital advertising. Strong negotiation skills and the ability to drive growth in dynamic environments are essential. You will work with cross-functional teams, emphasizing collaboration and strategic planning.

Qualifications

• Many years of experience in business development within digital advertising.
• Proven success in full-cycle partnership development.
• Strong relationship management and negotiation skills.

Responsibilities

• Identify and recruit high-potential Channel Partners.
• Set partner strategy and define product roadmap requirements.
• Lead commercial negotiations on key terms.

Skills

Business development

Partnerships

Strategic sales

Commercial acumen

Analytical skills

Job description

Responsibilities

About the Team: We are looking for a Sr. Partner Manager (TPA) to join our Monetization Product Partnerships team. The team’s culture mirrors that of a small start-up; a team of entrepreneurs and leaders with an eye for what's next. In this role, you will work directly with partners in the data, measurement, media buying, and analytics ecosystems globally. Partner Managers will work closely with various internal stakeholders including product, BD, legal, marketing science, partner enablement, and marketing to develop new ways for consumers to interact with products, services and experiences they love.

The Channel Sales team at TikTok is dedicated to unlocking unprecedented growth via partnerships. This specific Partner Manager role is pivotal to our strategy, with a focus on both maintaining and expanding our relationships with key partners. If you are energized by the idea of working with SMB partners driving advertising innovation, this could be the perfect fit for you.

As a Channel Sales Business Development Manager, you will play a key role in launching, enabling, and growing TikTok’s most strategic Channel Partners across North America. You’ll own relationships end-to-end—from onboarding and go-to-market readiness through ongoing performance management and joint business planning. This role requires a mix of business development, operational discipline, and partner success management to help partners activate SMB advertisers efficiently and profitably.

Key Responsibilities

• Identify, pitch, and recruit high-potential Channel Partners across key SMB verticals and regions
• Set initial partner strategy, define product roadmap requirements, and establish quarterly targets for new partners
• Conduct strategic discovery and needs analysis to develop customized partnership proposals and pilot plans
• Evaluate partner readiness across sales, technical, and operational capabilities to ensure strong program fit
• Lead commercial negotiations on key terms, including revenue share, ad credits, and incentive structures
• Coordinate cross-functional alignment with Legal, Finance, Product, and Operations through contract execution and the initial onboarding handoff
• Capture market trends and partner feedback to help improve program scalability, product and strategy

Qualifications

Minimum Qualifications:

• Many years of experience in business development, partnerships, or strategic sales within digital advertising, martech, or SaaS
• Proven success in full-cycle partnership development, from initial prospecting and pitching to contract execution
• Strong commercial acumen and experience supporting complex negotiations on revenue share, incentives, and marketing commitments
• Proven track record managing cross-functional launches, scaling partner programs, and driving growth projects in dynamic tech environments

Preferred Qualifications:

• Strong understanding of paid media platforms and SMB advertising models, preferably with experience from a major digital advertising platform or partner ecosystem (e.g., Google, Meta, Microsoft)
• Familiarity with API-driven advertising platforms, attribution workflows, partner automation tools, and complex third-party integrations
• A strategic thinker with a proactive, entrepreneurial mindset, able to balance big-picture vision with hands-on execution
• Exceptional relationship management, communication, and presentation skills for varied audiences.
• Strong quantitative, analytical, and organizational skills, with the ability to use data to measure impact and forecast growth.
• Experience in an international or diverse team environment

Important Note

Please be advised that this job posting is on behalf of a third-party agency. This is a 12-month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice
https://lifeattiktok.com/legal/privacy

Compensation

This is a temporary position. You will not be an employee of TikTok. You will be an employee of a third-party agency. As of the date of this posting, a good faith estimate of the hourly rate range for this position in the selected city is $75 - $120. Placement in the range depends on a number of factors, including a candidate’s qualifications, skills, competencies, experience and location. Your benefits, if any, will be provided by your contracting vendor/agency.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• Exercising sound judgment.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request