Channel Partner Marketing Manager

iManage; Chicago (IL); Remote; USD 140,000 - 210,000; Full time

Job summary

Join a rapidly evolving, industry-leading SaaS company as a Channel Partner Marketing Manager. In this remote role, you will drive growth through strategic partnerships and enhance brand visibility. Collaborate with teams to create impactful marketing strategies and optimize relationships with key partners. Enjoy a flexible work environment and the opportunity to make a significant impact in a supportive culture that values innovation and collaboration. This is a chance to grow your career while being part of a dynamic team focused on excellence and success.

Benefits

Health/Vision/Dental Insurance

401k Retirement Savings Plan with company match

Flexible time off policy

Annual performance-based bonus

Access to LinkedIn Learning courses

Company wellness days

Support for mental health and well-being

Qualifications

• 8-10+ years of channel marketing experience, preferably with resellers.
• Proven track record in SaaS marketing leveraging partner networks.

Responsibilities

• Develop and implement comprehensive partner marketing strategies.
• Collaborate with sales and marketing teams to align strategies.

Skills

Channel Marketing

SaaS Marketing

Digital Marketing

Campaign Management

Relationship Building

Content Creation

Performance Analysis

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Salesforce

Marketo

Asana

Smartsheet

Job description

This is a remote role within a global team that utilizes cutting-edge technology to stay connected with colleagues worldwide. Occasional travel to a local office may be required for in-person collaboration with your team, as well as for company events, team building activities, or strategic meetings.

Being a Channel Partner Marketing Manager at iManage Means…

You will be instrumental in driving the growth of the organization through strategic partnerships and alliances as well as market reach and expansion. You will be responsible for developing and executing marketing strategies that promote products or services through channel partnerships.

You will develop a robust partner marketing and alliance network. You will collaborate closely with your marketing colleagues, partner development team, sales and channel partners (such as re-sellers and implementation partners) to enhance brand visibility, extend our reach and drive sales into existing and new customer segments.

You will be primarily focused on optimizing relationships with key strategic partners (re-seller and implementation) but also supporting any technology and/or training partner marketing requirements as a secondary function of the role.

You will sit at the intersection of our Marketing, Sales and Channels teams. You will bring your experienced channel marketing experience to assess opportunities, learn from our teams and provide recommendations on our Go-To-Market strategies within the network.

Here is what one of our leaders, Global Field Marketing Director, Sasha Urry, has to say about the role:“This is a huge opportunity to come in to a growing company as well as a marketing department that is evolving into a world-class marketing function. You will bring existing expertise to carve out a new functional area with the goal of it being a massive driver for the business and having long-term impact.”

iM Responsible For…

• Develop and Implement Marketing Plans: Create comprehensive partner marketing strategies aligned with company and marketing objectives to drive growth and generate partner-qualified opportunities with the channel partner audience. This includes optimizing campaign activity, co-marketing planning, co-selling programs, amplification of existing customer activity and generating new partner qualified pipeline.
• Collaborate with Teams: Work closely with Partner Development Managers (PDMs), Sales, and Marketing to identify strategic partnerships and align marketing strategies with key sales plays.
• Manage Marketing Assets: Build and maintain a library of marketing assets and resources for partners, ensuring they can effectively drive lead generation and partner-led pipeline.
• Oversee the Partner Marketing Resource Center ensuring it is kept up to date, main governance processes and monitor and create a measurement programto understand it’s usage and effectiveness
• Campaign Integration: Ensure all channel activity aligns and feeds into wider campaign strategies and plans as is a key go-to-market channel within all activity. Make sure this is global in outlook and adapted where necessary to regional requirements.
• Campaign Management: Design and package successful internal campaigns ‘Campaigns in a Box’ for partners to use directly or inspire their own campaigns.
• Event Sponsorship: Manage the process of partner sponsorship of iManage events, ensuring benefits are promoted and communication is effective at driving participation and amplification of the events.
• Content Creation: Drive the content pipeline for joint press releases and customer case studies, focusing on advocacy within regions, segments, personas and industries to create a broad spectrum of advocacy.
• Relationship Building: Maintain regular updates and meetings with channel partners, and partners providing necessary support and resources.
• Marketing Communications: Ensure consistent communication with partners globally about marketing initiatives, product updates, and events through newsletters, webinars, and other channels.
• Performance Monitoring: Analyze the performance of partner marketing campaigns and MDF-funded activities, ensuring ROI is tracked and monitored.

iM Qualified Because I Have…

• 8-10+ years of experience in Channel marketing, preferably with experience working for a reseller or technology partner.
• Proven experience in SaaS marketing and understanding of how to leverage partner networks for maximum impact.
• Strong Field and Digital marketing skills, with a track record of planning and executing successful campaigns and events.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal teams.
• A comfort working in a global role and considering the regional requirements of partners in different countries with experience in creating and adapting marketing content for different regions and ensuring localization or translation as needed.
• Ability to analyze marketing performance data internally and create processes to assess partner marketing performance and provide actionable insights for improvement.
• Experience of developing comprehensive partnership and alliances marketing strategy aligned with the company’s and marketing specific goals and objectives.

Bonus Points If I Have...

• Knowledge of the LegalTech industry
• Experience working with tools such as; Salesforce, Totango, Asana, PRM systems, Marketo and Smartsheet

Don't meet every qualification listed above? Studies show that women and people of color are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!

iM Getting To…

• Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
• Own my career path with our internal development framework. Ask us more about this!
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
• Enjoy flexible work hours that empower me to balance personal time with professional commitments.
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.

iManage Is Supporting Me By...

• Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
• Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
• Rewarding me with an annual performance-based bonus.
• Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
• Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
• Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
• Having multiple company wellness days each year to prioritize mental health and well-being.
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.

The overall US annual base salary range for this position is $140,000 - $210,000. Individual compensation for each candidate depends on factors such as qualifications, experience, and candidate location. This range does not include additional forms of compensation, such as bonuses, commission, or benefits. Your recruiter will provide further details about the offer range, incentives, and overall compensation during the hiring process.

iManage is committed to providing an excellent candidate experience and will never ask you to engage in recruitment activity via text and exclusively communicates from emails using the @imanage.com domain. If you have any concerns or questions about communications you have received, please send them to [e-mail] so our team members can review.

About iManage…

At iManage, we are dedicated to Making Knowledge Work. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.

We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.

So we’re looking for people who embracechallenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.

Whoever you are, whatever you do, however you work. Make it mean something at iManage.

iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Learn more at: www.imanage.com

Please see our privacy statement for more information on how we handle your personal data: https://imanage.com/privacy-policy/

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