Channel Marketing Strategist - Partner Growth & Demand Gen

Honeywell International Inc.; Charlotte (NC); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Honeywell International Inc. is seeking a Sr. Channel Marketing Specialist in Charlotte, NC, to develop and execute channel marketing programs that drive growth through partners, distributors, and strategic alliances.

You will bridge Sales, Product Marketing, and Channel Partners, directing demand generation, partner enablement, MDF programs, and performance analytics to optimize ROI and pipeline impact.

Formación

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of B2B marketing experience.
• 3+ years of channel marketing, partner marketing, or demand generation experience.
• Experience working with PRM systems.
• Strong project management and marketing campaign execution skills.
• Knowledge of Marketing Development Fund (MDF) management and partner marketing frameworks.

Responsabilidades

• Develop and execute annual and quarterly channel marketing plans aligned with business objectives.
• Create partner-specific marketing strategies to support market expansion, pipeline development, and revenue growth.
• Collaborate with Sales Leadership and Product Marketing to align channel initiatives with growth priorities.
• Design and execute integrated demand generation campaigns, including email marketing, webinars, social media, paid media, and content syndication.
• Develop co-branded marketing assets, campaign toolkits, sales enablement materials, and partner training resources.
• Manage partner communications, onboarding activities, and partner portal marketing content.
• Oversee Marketing Development Fund (MDF) programs, budgets, proposals, utilization, and ROI tracking.
• Plan and coordinate partner conferences, trade shows, webinars, and joint marketing events.
• Measure marketing effectiveness through pipeline contribution, revenue impact, campaign performance, and ROI.
• Develop dashboards and reports to communicate channel marketing results and optimization opportunities.
• Leverage CRM, PRM, and marketing automation platforms to improve partner engagement and campaign effectiveness.

Conocimientos

B2B marketing experience

Channel marketing

Demand generation

PRM systems

Project management

Campaign execution

MDF management

Marketing automation tools

Salesforce CRM

ABM / digital demand generation

Educación

Bachelor's degree in Marketing / Business / Communications

Descripción del empleo

Honeywell International Inc. is seeking a Sr. Channel Marketing Specialist in Charlotte, NC, to develop and execute channel marketing programs that drive growth through partners, distributors, and strategic alliances.

You will bridge Sales, Product Marketing, and Channel Partners, directing demand generation, partner enablement, MDF programs, and performance analytics to optimize ROI and pipeline impact.