Channel Marketing Manager: GTM, Analytics & Automation

Staffmark Group; Berkeley Heights (NJ); On-site; USD 48,000 - 68,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Staffmark Total Talent Solutions is recruiting for a Channel Marketing Manager based in Berkeley Heights, NJ. This on-site role focuses on developing GTM strategies for Verizon Business, managing MDF/SD budgets, and driving marketing programs that align with ROI goals.

Ideal candidates have 5–7+ years in channel marketing or financial analysis, strong Excel and data visualization skills, and familiarity with SAP. Collaboration with Sales, Product, and Finance is essential.

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or a related field.
• 5-7+ years of experience in channel marketing, sales operations, go-to-market strategy, or financial analysis.
• Experience in telecommunications or consumer electronics industry preferred.
• Strong Excel skills; experience with data visualization tools (Tableau) and ERP familiarity (SAP).

Responsibilities

• Verizon Business Channel: Act as the marketing support person for the Verizon for Business channel, developing and executing comprehensive go-to-market strategies for all client products.
• Financial & Budget Management: Support the planning, execution, and reporting of Market Development Funds (MDF) and Sales Dollars (SD), ensuring alignment with strategic goals and maximizing ROI. Manage invoicing and payment processes in coordination with finance.
• Go-To-Market (GTM) Excellence: Support the GTM process for all product launches across Verizon channels, ensuring launch readiness and confirming that all marketing and product assets are accurately represented on Verizon's digital platforms (e.g., VZ.com).
• Process Automation & Enhancement: Identify opportunities to streamline team operations and data collection through automation. Develop and implement tools, dashboards, and processes (leveraging AI and advanced analytics) to improve efficiency and data-driven decision-making.
• Reporting & Analytics: Develop and maintain reports and dashboards to track KPIs related to sales, marketing program effectiveness, and budget utilization. Provide actionable insights and recommendations to leadership.
• Cross-Functional Collaboration: Serve as a key partner to internal teams including Sales, Product Management, and Finance, as well as external stakeholders at Verizon, to ensure seamless execution of all marketing and GTM initiatives.

Skills

Process improvement

Financial analysis

Business analysis

Education

Bachelor's degree in Marketing, Business, Finance, or a related field

Tools

Tableau

Excel

SAP

Job description

Staffmark Total Talent Solutions is recruiting for a Channel Marketing Manager based in Berkeley Heights, NJ. This on-site role focuses on developing GTM strategies for Verizon Business, managing MDF/SD budgets, and driving marketing programs that align with ROI goals.

Ideal candidates have 5–7+ years in channel marketing or financial analysis, strong Excel and data visualization skills, and familiarity with SAP. Collaboration with Sales, Product, and Finance is essential.