Channel Marketing Manager: B2B Partner Growth

Kids for the Future; Charlotte (NC); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid holidays

Professional development

Job summary

SATO America LLC seeks a Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. The role focuses on developing and executing programs that drive awareness, enablement, and demand generation within indirect sales channels.

The ideal candidate has 5+ years in B2B marketing, strong knowledge of VAR ecosystems, and experience aligning cross-functional teams to deliver measurable results.

Qualifications

• 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing.
• Strong understanding of indirect sales models and partner ecosystems.
• Proven ability to develop and execute multi-touch marketing campaigns.
• Familiarity with CRM and marketing automation platforms (Salesforce, Pardot, HubSpot, Marketo).
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute channel marketing programs to support reseller, distributor, and alliance partner initiatives.
• Collaborate with sales and partner teams to create co-branded campaigns, partner toolkits, and promotional materials.
• Manage MDF programs, including planning, approval workflows, execution, and ROI reporting.
• Create and maintain partner-facing collateral, such as sales enablement tools, case studies, and email templates.
• Track and analyze program performance metrics to optimize channel marketing effectiveness.
• Coordinate webinars, events, and trade shows with partners and internal stakeholders.
• Support onboarding and training of new partners through tailored marketing enablement content.
• Maintain the partner portal content and ensure up-to-date marketing resources.
• Develop distribution and VAR marketing plans and follow through on deliverables and timelines.

Skills

Channel marketing

B2B marketing

Partner marketing

CRM / marketing automation

Project management

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Pardot

HubSpot

Marketo

Job description

SATO America LLC seeks a Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. The role focuses on developing and executing programs that drive awareness, enablement, and demand generation within indirect sales channels.

The ideal candidate has 5+ years in B2B marketing, strong knowledge of VAR ecosystems, and experience aligning cross-functional teams to deliver measurable results.