Channel Marketing Manager

ControlCase, LLC; Fairfax (VA); On-site; USD 70,000 - 90,000; Full time

Job summary

ControlCase, LLC is seeking a Channel Marketing Manager to enhance partner marketing success across Managed Service Providers, technology partners, and Value-Added Resellers. This role involves developing strategies, managing marketing campaigns, and providing support through training and communication. The ideal candidate possesses strong marketing background and at least 3 years of experience in channel marketing, specifically in IT or cybersecurity. Join ControlCase to contribute to impactful collaborations and business growth.

Qualifications

• 3+ years of experience in channel marketing or partner marketing, ideally in IT or cybersecurity.
• Strong understanding of MSP and VAR ecosystems.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute marketing programs for channel partners.
• Collaborate on go-to-market strategies for channel partners.
• Track effectiveness of marketing programs and report insights.

Skills

Channel marketing experience

Marketing campaign execution

B2B communication skills

Project management

Marketing automation tools

Education

Bachelor’s degree in Marketing or related field

Tools

HubSpot

Salesforce

Asana

Job description

The Channel Marketing Manager will play a key role in driving the success of ControlCase’s channel partnerships, including Managed Service Providers (MSPs), technology partners, go-to-market alliances, and traditional Value-Added Resellers (VARs). This individual will develop, execute, and optimize marketing strategies to build and expand these partnerships and drive business growth. This role is designed for someone with a strong understanding of channel dynamics and the ability to create impactful marketing programs that support the company’s strategic objectives in the channel ecosystem.

Key Responsibilities:

• Partner Enablement: Develop and execute marketing programs to empower MSPs, technology partners, and VARs, helping them promote ControlCase’s services effectively to their customer base.
• Go-To-Market Strategy: Collaborate with the sales and product teams to create go-to-market strategies for channel partners. Ensure alignment between product offerings, partner needs, and market trends.
• Content Creation & Campaigns: Work with a team of designers, writers, and marketing experts to manage the creation of tailored content and marketing collateral for channel partners, including brochures, webinars, email campaigns, and case studies. Support the execution of joint marketing campaigns.
• Partner Training & Communication: Train partners on ControlCase products, certifications, and marketing tools. Maintain regular communication with partners to keep them informed about product updates, promotions, and industry developments.
• Measurement & Reporting: Track the effectiveness of channel marketing programs, providing regular reports and insights into campaign performance and partner engagement.
• Event Support: Help plan and execute partner-focused events, webinars, and conferences to promote ControlCase’s services and strengthen partner relationships.
• Relationship Management: Build strong relationships with key contacts at channel partner organizations to foster collaboration and drive joint business objectives.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in channel marketing or partner marketing, ideally in the IT, cybersecurity, or compliance industry.
• Strong understanding of MSP, VAR, and technology partner ecosystems.
• Proven experience in creating and executing marketing campaigns targeting B2B audiences.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Asana).

Preferred Qualifications (Nice to Have):

• Familiarity with ControlCase’s services and the broader compliance/cybersecurity landscape.
• Knowledge of partner program structures and incentives.
• Experience in channel partner training or enablement.