Channel Marketing Lead: Partner Programs & Tools

CFS Brands; Oklahoma City (OK); Hybrid; USD 65,000 - 100,000; Full time

Job summary

The Manager, Channel Marketing at CFS Brands is an in-person, Oklahoma City-based leadership role responsible for developing and executing channel marketing plans in collaboration with Sales and senior leadership.

You will translate channel priorities into scalable campaigns, tools, and merchandising solutions, manage distributor relationships, monitor market trends, and drive cross-functional initiatives across creative, digital, and events teams.

Qualifications

• Bachelor's degree in marketing, business, communications, graphic design, or a related field.
• Five or more years of experience in channel marketing or related commercial marketing.
• Experience working with sales teams, distributors, dealers, eCommerce partners, resellers, retailers, or other indirect channels.
• Ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Strong written and verbal communication skills and ability to collaborate with sales and distribution partners.
• Working knowledge of graphic design and production to create marketing tools.
• Experience managing multiple priorities, deadlines, and cross-functional dependencies.
• Flexibility to build processes in a developing department.

Responsibilities

• Lead the development and execution of quarterly and annual channel marketing plans.
• Develop, refine, execute, and measure Integrated Channel Programs.
• Monitor market, customer, channel, and competitive trends and translate insights into actionable recommendations.
• Own day-to-day marketing relationships with distributors, dealers, eCommerce partners, rep groups, and sales contacts.
• Identify and develop opportunities to improve brand visibility, engagement, expand assortment, and grow partner business.
• Maintain a strong understanding of distribution partner profiles, routes to market, stakeholder needs, competitors, competitive positioning, substitute products, and marketplace dynamics.
• Collaborate with Sales to define customer and partner needs; coordinate execution with marketing pillars.
• Lead collaboration with creative, Digital, Tradeshows and Events, and Marketing Operations to execute customer and partner strategies.
• Own the development of selling tools, FAQs, battlecards, solution guides, and end-user packages.
• Create or direct polished marketing tools, presentations, digital assets, and merchandising materials using design skills.
• Lead channel commercialization perspective for product launches and develop channel components of go-to-market toolkits.

Skills

communication

project management

graphic design

cross-functional collaboration

relationship building

Education

Bachelor's degree (marketing/business/communications/graphic design)

Tools

Adobe Creative Cloud

Canva

InDesign

Microsoft Excel

Job description

The Manager, Channel Marketing at CFS Brands is an in-person, Oklahoma City-based leadership role responsible for developing and executing channel marketing plans in collaboration with Sales and senior leadership.

You will translate channel priorities into scalable campaigns, tools, and merchandising solutions, manage distributor relationships, monitor market trends, and drive cross-functional initiatives across creative, digital, and events teams.