Channel Marketing Coordinator

WD-40 Company; United States; Remote; USD 36,000 - 50,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401K match

Short-day Fridays

Job summary

WD-40 Company is seeking a Channel Marketing Coordinator to execute channel go-to-market plans by coordinating agencies, assets, approvals, and events across internal teams and channel partners.

You will analyze competitive, assortment, and planogram data to inform channel strategy and merchandising decisions, acting as a cross-functional link to drive sales enablement and business performance.

Qualifications

• Associate or bachelor's degree in marketing, business, or a related field.
• 2–4 years of channel, trade, or brand marketing experience, preferably in CPG or retail.
• Experience working with external agencies or vendors, managing timelines, deliverables, and feedback.
• Experience managing marketing assets through established approval workflows.
• Strong written and verbal communication and cross-functional collaboration.

Responsibilities

• Manage agencies and vendors: serve as day-to-day contact for external partners, track timelines and approvals.
• Connect teams across Channel, Brand, Sales, Operations, and agencies to ensure timely materials.
• Support channel programs with resources, timelines, and deliverables for channel marketing initiatives.
• Own artwork workflows from request to delivery with Master Control and partners.
• Pull and summarize competitive, assortment, and planogram data to inform strategy.
• Assist with logistics for trade shows and events to support channel goals.

Skills

Channel marketing

Trade marketing

Vendor management

Marketing analytics

Project coordination

Education

Associate or bachelor's degree in marketing, business, or related field

Job description

The Channel Marketing Coordinator ensures channel go-to-market plans are executed consistently and effectively by coordinating agencies, assets, approvals, and trade show activity across internal teams and channel partners. The role also provides competitive, assortment, and planogram analysis that informs channel strategy and merchandising decisions, serving as a key cross-functional link that drives sales enablement and business performance.

This is a remote role with up to 25% travel. Applicants must be authorized to work for any employer in the U.S. and should not require sponsorships now or in the future to legally work in the United States.

What You’ll Be Doing

• Manage agencies and vendors: Serve as the day-to-day contact for external partners, keeping timelines, deliverables, revisions, and approvals on track. This includes marketing toolkits, digital engagement assets, display and rack artwork, and in-store merchandising support.
• Connect teams: Bring Channel, Brand, Sales, Operations, and agency partners together so materials get out on time and initiatives run smoothly.
• Support channel programs: Coordinate resources, timelines, and deliverables for channel-specific marketing programs. You'll also help with promotional assets, retailer-specific requests, and ad hoc projects.
• Own artwork and asset workflows: Guide artwork from request through final delivery with channel teams, Master Control, and agency partners. You'll keep organized asset repositories with strong version control.
• Turn data into insights: Pull, organize, and summarize competitive, assortment, and planogram data. You'll watch in-market execution to spot risks and opportunities.
• Help bring trade shows and events to life: Assist with logistics, asset coordination, and show preparation so our presence supports channel and customer goals.

What You’ll Bring To The Role

• Associate or bachelor's degree in marketing, business, or a related field.
• 2–4 years of experience in channel, trade, or brand marketing, or a related marketing support role, ideally in CPG or retail.
• Experience working with external agencies or vendors, including managing timelines, deliverables, and creative feedback.
• Experience managing marketing assets and promotional materials through established approval workflows.
• Project coordination experience, with the ability to juggle multiple initiatives at once
• Familiarity with retail marketing programs, merchandising, planograms, or trade shows is a plus.
• Clear, professional written and verbal communication, and a reliable, follow-through style that builds strong cross-functional relationships.

Total Rewards

$26.40– $36.00 / hour includes base wage plus 10% - 15% profit-sharing contribution to your retirement account. Pay is determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

• Medical insurance, 80-95% company-paid premium
• Dental and vision insurance
• 401K match
• Short-day Fridays

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 95% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.