Director of Sales

WD-40 Company (UK); Northern (KY); Hybrid; USD 163,000 - 224,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401K match

Short-day Fridays

Vacation

Job summary

WD-40 Company is seeking a Director of Sales to own strategy and relationships with Home Depot, Lowe's and major national accounts. This remote role is US-based, with a preference for candidates in or near Atlanta and must be eligible to work in the U.S.

You will drive sales strategy for top partners, build trusted retailer relationships, and lead commercial planning and promotional strategy to grow revenue while protecting margins.

Qualifications

• 10+ years of progressive brand sales experience, including 7-10 years leading strategic planning and execution.
• Proven track record calling on big-box, home improvement, or mass retail accounts (Home Depot, Lowe's, or similar).
• Demonstrated experience building and developing high-performing sales teams.
• Bachelor's degree in Business, Sales, or Marketing; MBA a plus.
• Ability to travel up to 30%.

Responsibilities

• Set and drive the sales strategy for our largest retail partners, with a primary focus on home improvement and big-box national accounts.
• Build direct, trusted relationships with buyers, category managers, and merchandising teams at retailers like Home Depot and Lowe's.
• Lead commercial planning, trade investment, and promotional strategy to grow sales while protecting margin and ROI.
• Own annual business plans, forecasts, budgets, and POS/KPI reporting using data to guide decisions and unlock new distribution.
• Partner cross-functionally with Marketing, Supply Chain, and Finance to bring account strategies to life.
• Coach and develop Strategic Account Managers with a servant-leadership approach, removing roadblocks, building capability, and driving accountability.
• Lead national sales meetings and training that strengthen the commercial organization.
• Represent the company at trade shows, industry events, and with retail partners, staying ahead of category and market trends.
• Manage trade and operating budgets in compliance with company policy and SOX requirements.

Skills

Strategic planning

Account management

Team leadership

CPG sales

Big-box experience

Travel

Education

Bachelor's degree in Business, Sales, or Marketing

MBA

Job description

We're looking for a sales leader who knows how to win at Home Depot, Lowe's, and other major home improvement and mass retail accounts. As Director of Sales, you'll own the strategy and relationships that drive revenue, distribution, and profitable growth across our biggest retail partnerships with real influence over commercial planning, trade investment, and how our brand shows up on the shelf.

This role is ideal for a proven CPG sales leader who enjoys building high-performing teams, earns trust with key accounts, and turns strategy into sustainable growth.

This remote role is U.S. based, with a preference for candidates located in or near Atlanta. Applicants must be authorized to work for any employer in the U.S. and should not require sponsorship now or in the future to legally work in the U.S.

What You’ll Be Doing

• Set and drive the sales strategy for our largest retail partners, with a primary focus on home improvement and big-box national accounts
• Build direct, trusted relationships with buyers, category managers, and merchandising teams at retailers like Home Depot and Lowe's
• Lead commercial planning, trade investment, and promotional strategy to grow sales while protecting margin and ROI
• Own annual business plans, forecasts, budgets, and POS/KPI reporting using data to guide decisions and unlock new distribution
• Partner cross-functionally with Marketing, Supply Chain, and Finance to bring account strategies to life
• Coach and develop Strategic Account Managers with a servant-leadership approach , removing roadblocks, building capability, and driving accountability
• Lead national sales meetings and training that strengthen the commercial organization
• Represent the company at trade shows, industry events, and with retail partners, staying ahead of category and market trends
• Manage trade and operating budgets in compliance with company policy and SOX requirements

What You’ll Bring To The Role

• 10+ years of progressive brand sales experience, including 7-10 years leading strategic planning and execution
• Proven track record calling on big-box, home improvement, or mass retail accounts (Home Depot, Lowe's, or similar)
• Demonstrated experience building and developing high-performing sales teams
• Bachelor's degree in Business , Sales, or Marketing required ; MBA a plus
• Ability to travel up to 30 %, dependent on home location

Total Rewards

$162700 - $223700 / year includes base salary plus 10% - 15% profit-sharing contribution to your retirement account. Salary is determined by multiple factors including relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

• Medical insurance, 80-95% company-paid premium
• Dental and vision insurance
• 401K match
• Short-day Fridays
• Vacation

At WD-40 Company, we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% of our employees experience a sense of belonging.
• A learning-based culture where 77% of our team believe they can achieve their career objectives.
• Over 95% employee engagement as of our most recent global employee survey.
• 91% of our people actively recommend WD-40 Company as a great place to work.

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.