Remote Channel Marketing Coordinator with Trade Show Focus

WD-40 Company; United States; Remote; USD 36,000 - 50,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401K match

Short-day Fridays

Job summary

WD-40 Company is seeking a Channel Marketing Coordinator to execute channel go-to-market plans by coordinating agencies, assets, approvals, and events across internal teams and channel partners.

You will analyze competitive, assortment, and planogram data to inform channel strategy and merchandising decisions, acting as a cross-functional link to drive sales enablement and business performance.

Qualifications

• Associate or bachelor's degree in marketing, business, or a related field.
• 2–4 years of channel, trade, or brand marketing experience, preferably in CPG or retail.
• Experience working with external agencies or vendors, managing timelines, deliverables, and feedback.
• Experience managing marketing assets through established approval workflows.
• Strong written and verbal communication and cross-functional collaboration.

Responsibilities

• Manage agencies and vendors: serve as day-to-day contact for external partners, track timelines and approvals.
• Connect teams across Channel, Brand, Sales, Operations, and agencies to ensure timely materials.
• Support channel programs with resources, timelines, and deliverables for channel marketing initiatives.
• Own artwork workflows from request to delivery with Master Control and partners.
• Pull and summarize competitive, assortment, and planogram data to inform strategy.
• Assist with logistics for trade shows and events to support channel goals.

Skills

Channel marketing

Trade marketing

Vendor management

Marketing analytics

Project coordination

Education

Associate or bachelor's degree in marketing, business, or related field

Job description

WD-40 Company is seeking a Channel Marketing Coordinator to execute channel go-to-market plans by coordinating agencies, assets, approvals, and events across internal teams and channel partners.

You will analyze competitive, assortment, and planogram data to inform channel strategy and merchandising decisions, acting as a cross-functional link to drive sales enablement and business performance.