Channel Manager, Marketing Automation

Dechra; United States; On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Wellness sessions

401(k) match

Comprehensive benefits

Job summary

Dechra seeks a Channel Manager, Marketing Automation to lead strategy, execution, and optimization of marketing automation for customer engagement and lead generation. You will manage Pardot, form a cross-functional partner with Marketing, Sales, IT, Analytics, and CRM, and drive data-driven lifecycle orchestration.

In this role you will evolve segmentation, lifecycle journeys, and AI-enabled capabilities, balancing governance, scalability, and performance across campaigns and programs.

Qualifications

• Bachelor's degree in Marketing, Business, Marketing Technology, or related field, or equivalent relevant experience.
• At least 5 years of experience in marketing automation, marketing operations, MarTech, or digital marketing, including at least 2 years leading complex programs or cross-functional initiatives.
• Animal health, pharmaceutical, healthcare, or other regulated-industry marketing experience; familiarity with CVM requirements is a plus.
• Hands-on experience administering and optimizing Salesforce Marketing Cloud Account Engagement (Pardot), including Engagement Studio, automation rules, forms/landing pages, segmentation, scoring/grading, campaign execution, and reporting.
• Strong working knowledge of Salesforce CRM and the relationship between marketing automation, campaign management, lead/contact data, routing, and sales processes.
• Demonstrated success building scalable automation programs and operating processes that deliver measurable business impact.
• Experience with data-driven segmentation, lifecycle/nurture strategy, experimentation, analytics, and performance optimization.
• Strong documentation, governance, QA, troubleshooting, vendor management, and project/program management skills.
• Ability to translate between technical teams and marketing/business stakeholders and to operate effectively in a fast-changing environment.
• Working knowledge of CAN-SPAM, GDPR/privacy principles, consent/preference management, and regulated marketing environments.
• Ability to travel up to 25%.

Responsibilities

• Own the day-to-day administration, configuration, quality, and optimization of Salesforce Marketing Cloud Account Engagement (Pardot).
• Ensure reliable execution of email campaigns, Engagement Studio programs, forms, landing pages, segmentation, automation rules, dynamic content, scoring/grading, lead routing, and Salesforce campaign processes.
• Maintain campaign continuity, troubleshoot platform and integration issues, and proactively identify operational risks before they affect customers or the business.
• Establish and maintain process documentation, runbooks, naming conventions, QA standards, templates, governance, and business-continuity procedures.
• Manage external marketing automation contractors, agencies, and freelancers, including scope, prioritization, quality, timelines, and knowledge transfer.
• Develop and execute a marketing automation roadmap aligned with business priorities, customer experience goals, revenue objectives, and the broader U.S. Digital Marketing roadmap.
• Lead cross-functional initiatives to deliver integrated campaigns and capabilities; translate requirements into scalable automation solutions; manage complex projects from requirements through deployment.
• Define and report KPIs for automation performance, operational efficiency, customer engagement, conversion, data quality, and business impact.
• Partner with CRM, data, analytics, IT, and digital teams to strengthen integration among Pardot, Salesforce CRM, Salesforce Data 360, websites, analytics, and downstream activation channels.
• Support Data 360 activation, audience segmentation, identity/data readiness, and unified data connections to marketing journeys.

Skills

Marketing automation

Pardot (SFMC Account Engagement)

Campaign management

Data-driven segmentation

Cross-functional leadership

Project management

Analytics & reporting

Governance & QA

Regulatory compliance (CAN-SPAM, GDPR)

Communication skills

Education

Bachelor's degree in Marketing/Business

Equivalent relevant experience

Tools

Salesforce CRM

Job description

Thanks for checking out our vacancy, we're delighted you want to learn more about Dechra!

Dechra is a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2000 colleagues globally. From manufacturing to marketing, (D)edication, (E)njoyment, (C)ourage, (H)onesty, (R)elationships and (A)mbition are at the heart of our everyday operations and the way we do business

The Opportunity

The Channel Manager, Marketing Automation is a key leader within the U.S. Digital Marketing organization, responsible for the strategy, execution, optimization, and evolution of marketing automation capabilities that enable customer engagement, lead generation, nurture, conversion, and measurable business growth. The role combines hands-on Salesforce Marketing Cloud Account Engagement (Pardot) expertise with program leadership, marketing technology activation, data-driven decision-making, and scalable operating processes.

In the near term, this role ensures business continuity and operational excellence across Pardot, campaigns, journeys, forms, landing pages, lead management, reporting, and integrations. As Dechra's digital ecosystem evolves, the role will help activate Salesforce Data 360, strengthen CRM/CDP/website integration, mature segmentation and lifecycle orchestration, and enable increasingly personalized and AI-supported customer experiences.

This position serves as the marketing automation subject matter expert and a cross-functional partner to Marketing, Sales, IT, Analytics, CRM, and agency/consulting teams. Success requires a balance of technical depth, disciplined execution, strategic thinking, governance, stakeholder leadership, and an ability to translate business needs into scalable digital marketing solutions.

So, what will you be doing? This role has a broad and varied scope and the successful candidate will have responsibility for duties including:

Marketing Automation Ownership & Business Continuity

• Own the day-to-day administration, configuration, quality, and optimization of Salesforce Marketing Cloud Account Engagement (Pardot).
• Ensure reliable execution of email campaigns, Engagement Studio programs, forms, landing pages, segmentation, automation rules, dynamic content, scoring/grading, lead routing, and Salesforce campaign processes.
• Maintain campaign continuity, troubleshoot platform and integration issues, and proactivelyidentifyoperational risks before they affect customers or the business.
• Establish and maintain process documentation, runbooks, naming conventions, QA standards, templates, governance, and business-continuity procedures.
• Manage external marketing automation contractors, agencies, and freelancers, including scope, prioritization, quality, timelines, and knowledge transfer.

Strategic Leadership & Program Management

• Develop and execute a marketing automation roadmap aligned with business priorities, customer experience goals, revenueobjectives, and the broader U.S. Digital Marketing roadmap.
• Lead cross-functional initiatives across Marketing, Sales, IT, Analytics, CRM, and other stakeholders to deliver integrated campaigns and capabilities.
• Translate business requirements into scalable automation solutions, prioritize the automation backlog, and manage complex projects from requirements through deployment and optimization.
• Define and report KPIs for automation performance, operational efficiency, customer engagement, conversion, data quality, and business impact.
• Serve as a trusted advisor to marketing and sales leadership on marketing automation, lifecycle engagement, andMarTechbest practices.
• Partner with CRM, data, analytics, IT, and digital teams to strengthen integration among Pardot, Salesforce CRM, Salesforce Data 360, websites, analytics, and downstream activation channels.
• Support Data 360 activation, including audience segmentation, activation use cases, identity/data readiness, and connection of unified customer data to marketing journeys.
• Develop scalable segmentation and audience-management approaches that improve relevance while reducing manual campaign effort.
• Help evolve lifecycle journey orchestration across customer stages and product-category needs, including launch, growth, retention/defend, event follow-up, and other priority journeys.
• Partner on website-to-CRM/CDP activation, ensuring forms, behavioral signals, campaign data, and customer interactions can be used effectively across the ecosystem.
• Maintain strong data quality, consent, preference, and regulatory practices across marketing automation workflows.

Campaign Execution, Measurement & Optimization

• Oversee development and deployment of email campaigns, landing pages, forms, nurture programs, and automated journeys with a focus on customer experience, UX, conversion, and brand consistency.
• Apply A/B testing, experimentation, and conversion-rate optimization principles to improve engagement and performance.
• Partner with Analytics to create actionable reporting and attribution that connects automation activity to customer behavior and business outcomes.
• Use campaign and customer data toidentifyopportunities for improved segmentation, journey logic, timing, content, and next-best engagement.
• Help establish the foundation for scalable personalization using customer, behavioral, CRM, and Data 360 signals.
• Partner with Digital Marketing leadership on responsible AI-enabled marketing use cases, including customer experience, content/engagement optimization, customer intelligence, and next-best engagement.
• Evaluate emerging marketing automation and AI capabilities for practical business value, scalability, governance, and integration with Dechra's technology ecosystem.
• Ensure automation and AI-enabled experiences follow appropriate governance, privacy, regulatory, and brand standards.

Stakeholder Enablement & Product Category Digital Leadership

• Provide training, documentation, and support to internal teams on marketing automation capabilities, processes, and best practices.
• Serve as a digital leader and product-category liaison from the Digital Marketing Team to assigned brand/category teams.
• Advise category teams on digital strategy, automation opportunities, campaign performance, audience strategy, and optimization.
• Coordinate category needs with channel program managers and ensure automation work is prioritized against enterprise and business objectives.

Here at Dechra we pride ourselves on being an inclusive employer and we embrace candidates from all walks of life. We're particularly excited to hear from those who have/are:

• Bachelor's degree in Marketing, Business, Marketing Technology, or related field, or equivalent relevant experience.
• At least 5 years of experience in marketing automation, marketing operations, MarTech, or digital marketing, including at least 2 years leading complex programs or cross-functional initiatives.
• Animal health, pharmaceutical, healthcare, or other regulated-industry marketing experience; familiarity with CVM requirements is a plus.
• Hands-on experience administering and optimizing Salesforce Marketing Cloud Account Engagement (Pardot), including Engagement Studio, automation rules, forms/landing pages, segmentation, scoring/grading, campaign execution, and reporting.
• Strong working knowledge of Salesforce CRM and the relationship between marketing automation, campaign management, lead/contact data, routing, and sales processes.
• Demonstrated success building scalable automation programs and operating processes that deliver measurable business impact.
• Experience with data-driven segmentation, lifecycle/nurture strategy, experimentation, analytics, and performance optimization.
• Strong documentation, governance, QA, troubleshooting, vendor management, and project/program management skills.
• Ability to translate between technical teams and marketing/business stakeholders and to operate effectively in a fast-changing environment.
• Working knowledge of CAN-SPAM, GDPR/privacy principles, consent/preference management, and regulated marketing environments.
• Ability to travel up to 25%.

As a people first values-based culture, we provide free weekly wellness sessions focused on our employee's physical and mental wellbeing, and flexible work arrangements. We offer a generous employer 401k match and an other incentives for long-term financial wellness. Our full array of health, financial and voluntary benefit programs are what you would expect from a recognized Best Place to Work.