We are seeking an experienced Channel Development Manager with proven MDM/UEM sales experience to build and expand our partner ecosystem through the acquisition of new MSPs, VARs, resellers, and technology partners within an assigned territory.
This is a true net-new channel hunting and development role. You will identify high-potential MSPs and VARs, recruit and sign new partners, enable them, and develop them into significant revenue contributors. The ideal candidate will have an established MSP/VAR network, a strong hunter mentality, and experience building channel business from the ground up.
What You Will Do
- Hunt & Recruit: Identify, engage, recruit, and onboard high-potential local and regional MSPs, VARs, resellers, and technology partners within your territory.
- Leverage Your Network: Use your existing channel relationships and industry network to introduce and bring qualified partners into the company's partner ecosystem.
- Build the Channel: Develop a strong new partner ecosystem from the ground up, focusing on partners with the potential to expand into larger or national opportunities.
- Activate & Scale: Take newly recruited partners from onboarding and enablement through pipeline generation and revenue production.
- Own Your Market: Build and execute a territory-specific channel acquisition strategy and maintain a healthy pipeline of prospective partners.
- Enable & Energize: Train and enable partners on UEM solutions, competitive positioning, sales messaging, and go-to-market strategies.
- Drive Demand: Create pipeline through joint campaigns, events, webinars, and co-selling initiatives.
- Build Relationships: Develop strong relationships with partner owners, executives, sales leaders, and technical teams.
- Drive Revenue: Work closely with partners to identify opportunities, support sales cycles, and grow partner-generated revenue.
- Be Where It Happens: Travel locally and regionally to recruit partners, build relationships, support opportunities, close business, and represent the company at industry events.
What We're Looking For
- MDM/UEM sales experience is mandatory.
- Proven experience in channel sales, new partner acquisition, and channel development.
- Strong hunter mentality with a track record of recruiting and activating new MSP/VAR partners.
- An established network of MSPs, VARs, resellers, or technology partners within the assigned region.
- Experience selling UEM solutions through MSP, VAR, reseller, or channel partner ecosystems.
- Ability to identify partners with regional potential and develop them into significant revenue contributors.
- Strong understanding of partner-led sales, channel programs, co-selling, enablement, and pipeline development.
- Proven track record of achieving and exceeding sales targets.
- Excellent communication, presentation, negotiation, and relationship-building skills with both executive and technical audiences.
- Ability to work independently and take ownership of a territory and partner acquisition strategy.
- Willingness to travel locally and regionally.
Technical & Market Knowledge
- Strong understanding of MDM (Mobile Device Management) and UEM (Unified Endpoint Management) solutions and the UEM competitive landscape.
- Knowledge of related technologies such as IAM, endpoint security, mobility, and SaaS.
- Working knowledge of Windows, macOS, iOS, Android, Linux, and rugged operating systems.
- Ability to understand and communicate technical solutions and competitive positioning to both business and technical audiences.
Preferred Experience
- Existing relationships with established MSPs, VARs, resellers, and technology partners.
- Experience building a channel network in a new or underdeveloped territory.
- Demonstrated ability to take partners from initial engagement through onboarding, activation, pipeline generation, and significant revenue growth.
- Experience leveraging existing channel relationships to introduce and bring new partners into an organization.
- Experience working with both business executives and technical stakeholders.
- Entrepreneurial, self-driven, and comfortable operating with significant ownership of a territory and revenue target.
Success in This Role
Success will be measured by your ability to identify, recruit, onboard, activate, and grow new channel partners. The focus is on creating a strong pipeline of new partners and turning those relationships into measurable partner-generated revenue.