Championship Digital Product Manager

PGA of America; Frisco (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

PGA of America is seeking a Championship Digital Product Manager to lead the development, execution, and optimization of digital fan experiences for its premier championships, including the PGA Championship, KPMG Women’s PGA Championship, and Ryder Cup. The role oversees product updates, vendor partnerships, and live event support to engage fans onsite and worldwide.

You will drive product testing, analytics, and gamification, collaborate across departments to set roadmaps, manage CMS and

Qualifications

• Bachelor’s degree or equivalent in a related field with strong digital product background.
• Experience in digital sports media and product ownership preferred.
• Knowledge of analytics and CMS platforms is required.

Responsibilities

• Lead year-round planning, design, requirements, and testing for championship web and app experiences.
• Set annual roadmaps with internal stakeholders and drive feature prioritization.
• Manage vendor relationships, contracts, and program oversight for digital products.
• Implement analytics practices and data-driven reporting for digital platforms.
• Collaborate with revenue ops, partners, and content teams to align priorities.
• Optimize concepts and features for commercial value and brand showcase.
• Act as product owner for championship CMS, including training and vendor mgmt.
• Oversee end-to-end delivery during event weeks to ensure top user experiences.
• Explore and test innovative digital products and enhancements for PGA events.
• Stay current with digital product trends and build internal relationships.

Skills

Digital product lifecycle

Stakeholder collaboration

Analytics mindset

Organizational skills

Education

Bachelor’s Degree in Marketing, Business, Media, Communications, Sport Management, or related field

Product management training (Scrum, CAPM or PMP) preferred

Equivalent combination of education, training, and experience

Tools

Google Ads Manager

Amplitude analytics

Brightspot CMS

Brightcove video management

G Suite

Job description

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

The Championship Digital Product Manager leads the development, execution, and optimization of digital fan experiences for PGA of America’s premier Championships, including the PGA Championship, KPMG Women’s PGA Championship, and Ryder Cup. This role oversees product updates, vendor partnerships, and live event support, ensuring digital platforms engage fans both onsite and around the world. The manager leads efforts in product testing, analytics, and gamification, continually enhancing the quality and impact of our digital offerings during Championship events.

RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):

• Lead the year-round planning, design, business requirements, and testing for PGA of America’s championship web and app experiences; be the primary internal advocate for product development updates.
• Collaborate with the Director, Technical Product and Event Operations to set the annual roadmap, allocate development hours, and drive prioritization of new feature development.
• Oversee vendor relationships, including contract negotiation and management, for key digital products, ensuring effective program oversight throughout each championship cycle.
• Implement analytics tools and practices for effective reporting and impactful data-driven decision making surrounding digital products and platforms.
• Regularly meet with revenue operations, partners and content teams, as well as other critical internal stakeholders, to align on short and long-term product priorities and to ensure that our digital products are consistently meeting organization-wide objectives.
• Work with internal stakeholders to optimize product concepts and features so they will have impactful commercial value and properly showcase the world-class brands that the PGA of America partners with.
• Serve as product owner for the championship CMS, coordinating enhancements, maintenance, best practices, stakeholder training, and vendor management.
• Lead the end-to-end delivery, execution, and quality of digital products during event weeks, ensuring outstanding digital experiences for fans and partners.
• Proactively explore, propose, and test innovative new products, features, and digital enhancements for PGA events.
• Stay current with evolving sports digital product trends and foster collaborative relationships within PGA Digital and across the industry.
• Elevate the digital presence of pga.com and Member-focused platforms/channels, especially during championships and via Member events.
• Oversee and mentor seasonal interns, assigning impactful product-focused tasks and maximizing their development and contributions.
• Maintain, elevate, and analyze user feedback and internal testing efforts to inform ongoing product improvements.
• Lead digital product optimizations for key platforms (web, iOS, and Android) by analyzing opportunities and user data to drive improvements.

Inclusion

Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

Shared Values

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values, challenges and opportunities you are experiencing.

Supervision

No supervisory responsibilities.

Financial Responsibility

Assist with department program budget management including budget tracking for specific vendors, and input into the budget system.

Education And Experience

Bachelor’s Degree (B.S.) in Marketing, Business, Media, Communications, Sport Management, or related field or an equivalent combination of education, training, and experience.

Four years of experience in digital sports media, with a background working for an organization such as a league, team, governing body, collegiate athletic department, brand, manufacturer, sports media outlet, or content creator.

Proven expertise in managing digital platforms, including responsibilities in product management and ownership, vendor coordination, and content management.

Product management training (i.e. Scrum, CAPM or PMP certification) preferred.

Skills, Knowledge And Abilities

Experience in the digital product lifecycle and golf preferred.

Job Knowledge/Technology: Ability to create timelines and maintain deadlines. Must be organized on details, naturally curious and resourceful, ability to work against many timelines, and be able to self-manage day-to-day activities. Knowledgeable and savvy with all digital communication tools, such as G Suite (Gmail, G Doc, Sheets, Drive, Analytics), mobile devices, video conferencing, content management systems. Knowledge and experience in platforms such as or similar to Google Ads Manager, Amplitude analytics measurement system, Brightcove video management system, Brightspot CMS, WSC Clipro, Airship a plus.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Ability to travel up to 15% of the time.

This position is not eligible for immigration sponsorship.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.