Central Regional Sales Leader - Hybrid Direct and Agency

Heartland Food Products Group; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Heartland Food Products Group in the U.S. Field-Based (Central/Midwest) is seeking a Regional Sales Manager to lead a hybrid direct and national sales agency model within an assigned region.

This role is accountable for delivering regional KPIs through direct retailer engagement and agency leadership, serving as the primary face of Heartland for regional retailer calls and field-level relationships. You’ll influence retailers directly, set direction for agency partners, and translate national

Qualifications

• 7+ years of CPG sales or field sales leadership experience.
• Proven experience operating in a hybrid direct / sales agency model.
• Strong capability and confidence leading direct retailer calls.
• Deep understanding of retail execution, selling fundamentals, and KPI management.
• Ability to influence, align, and drive results without sole reliance on direct authority.
• Willingness to travel extensively within assigned region.

Responsibilities

• Serve as the primary Heartland representative for regional retailer calls and field-level customer relationships.
• Lead retailer meetings focused on execution, distribution, merchandising, promotions, and issue resolution.
• Reinforce Heartland's brand strategies, selling stories, and expectations directly with retail partners.
• Direct and lead Heartland's national sales agency partner within the assigned region.
• Set clear priorities, expectations, and KPIs for agency teams.
• Ensure strong alignment between Heartland and agency leadership on goals, programs, and execution standards.
• Drive accountability through regular performance reviews, market visits, and ride-alongs.

Job description

Heartland Food Products Group in the U.S. Field-Based (Central/Midwest) is seeking a Regional Sales Manager to lead a hybrid direct and national sales agency model within an assigned region.

This role is accountable for delivering regional KPIs through direct retailer engagement and agency leadership, serving as the primary face of Heartland for regional retailer calls and field-level relationships. You’ll influence retailers directly, set direction for agency partners, and translate national