Brand Manager, Marcom LA

Apple Inc.; Los Angeles (CA); Hybrid; USD 177,000 - 266,000; Full time

Job summary

Apple Inc. is seeking a seasoned leader in marketing communications to head Marcom LA and drive integrated campaigns across Apple Services.

You will partner with Creative Directors, Designers, Writers, Producers, Strategists and Project Managers to execute programs that strengthen the Apple Services brand. The role focuses on Digital Media, Social, Direct Marketing, Interactive, Retail, and Partner/Channel marketing, with an emphasis on global campaigns and cross-market consistency across

Qualifications

• 10+ years of experience as a brand lead in marketing communications at an advertising, marketing, and/or in-house marketing communications team.
• Experience leading fully integrated campaigns with global brands.
• Proven background working on large-scale campaigns with a focus on social.
• Experience overseeing projects with a global perspective.

Responsibilities

• Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications.
• Collaboration with Creative Directors, Designers, Writers, Producers, Strategists and Project Managers.
• Assess briefs, identify strategic creative opportunities, and protect the Apple Services brands.
• Identify creative solutions across multiple categories including product launch support, advertising/social campaigns, cultural moments, roadmap planning, and platform development.
• Partner closely with cross-functional leads to act as a key point of contact and integration for the Marcom LA team supporting Apple Services.
• Build trust, credibility and influence across multiple internal partners in a highly matrix’d organization.

Skills

Brand leadership

Integrated campaigns

Social campaigns

Global campaigns

Cross-functional collaboration

Job description

Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Sports, Apple Music, App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps, iCloud, Creator Studio and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build brand love for Apple every day. We do that with inspiring creative, a culture-first mindset, and the belief our Services make our incredible Apple devices even better.The Brand team drives integrated global campaigns and product launches in partnership with Services Marketing and Product development. We are the voice and protectors of the Apple brand. We’re natural collaborators and connectors, bringing all teams together in pursuit of the best work.

Description

This role will lead and collaborate with cross-functional partners to develop and implement integrated marketing communications efforts for various services. This role will have a focus on Digital Media, including Social, Direct Marketing, Interactive, Retail, and Partner/Channel marketing.

Responsibilities

• Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications.
• Collaboration with Creative Directors, Designers, Writers, Producers, Strategists and Project Managers.
• Assess briefs, identify strategic creative opportunities, and protect the Apple Services brands.
• Identify creative solutions across multiple categories including product launch support, advertising/social campaigns, cultural moments, roadmap planning, and platform development.
• Partner closely with cross-functional leads to act as a key point of contact and integration for the Marcom LA team supporting Apple Services.
• Build trust, credibility and influence across multiple internal partners in a highly matrix’d organization.

Minimum Qualifications

• 10+ years of experience as a brand lead in marketing communications at an advertising, marketing, and/or in-house marketing communications team
• Experience leading fully integrated campaigns with global brands
• Proven background working on large-scale campaigns with a focus on social
• Experience overseeing projects with a global perspective

Preferred Qualifications

• Ability to develop functional briefs, drive workflows, creative shares, and schedules across multiple teams
• Experience collaborating with both internal and external partners
• Excellent communication skills with the ability to get results throughout projects
• Understands how to cut through ambiguity to find the right path forward despite uncertainty or challenges
• Experience overseeing projects with a global perspective to ensure creative resonates in international markets - Asia and India experience preferred
• Extremely detail-oriented with extraordinary follow-through skills
• Knows how to approach problems flexibly and with a willingness to adapt in order to arrive at the best solution
• Experience being resourceful and proactive in finding solutions
• Knows how to see around corners to ensure awareness of challenges and opportunities ahead

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $177,000 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.