CDP Architect: Segment Lead & Activation Expert

TechDigital Group; Holmdel Township (NJ); On-site; USD 120,000 - 150,000; Full time

Job summary

A leading technology organization is looking for a CDP Architect to lead Customer Data Platform initiatives. The role requires 10–12 years of experience in marketing operations and expertise in segmentation and activation strategies. You will manage marketing segments using customer insights while collaborating with cross-functional teams. The ideal candidate will have hands-on experience with platforms like Segment and demonstrate the ability to analyze data to drive execution. This is a pivotal role requiring strong operational and marketing strategies knowledge.

Qualifications

• 10–12 years of experience in marketing, marketing operations, or segment focused roles.
• Proven hands-on experience owning and operating marketing segments.
• Demonstrated ability to analyze data and define roadmaps.

Responsibilities

• Hands-on experience with the Segment Customer Data Platform as lead/architect.
• Translate business and marketing objectives into actionable strategies.
• Hands-on involvement in campaign execution and audience activation workflows.

Skills

Customer Data Platform - Segment

ETL

Google Analytics

Segmentation

Marketing operations

Job description

A leading technology organization is looking for a CDP Architect to lead Customer Data Platform initiatives. The role requires 10–12 years of experience in marketing operations and expertise in segmentation and activation strategies. You will manage marketing segments using customer insights while collaborating with cross-functional teams. The ideal candidate will have hands-on experience with platforms like Segment and demonstrate the ability to analyze data to drive execution. This is a pivotal role requiring strong operational and marketing strategies knowledge.