CDP Activation & Personalization Specialist

Blue Nile; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical, Dental, Vision Insurance

401(k) Plan with company match

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Job summary

Blue Nile is seeking a CDP Specialist in New York to enhance our Customer Data Platform. You will partner with teams to activate unified customer data, driving personalized marketing and measurable business outcomes.

Your role involves supporting CDP integration, executing high-impact use cases, and translating business needs into actionable insights. A strong background in data-driven marketing is essential, alongside skills in SQL, analytics, and problem-solving.

Qualifications

• 2-3+ years of experience in data-driven marketing, customer analytics, or marketing technology.
• Familiarity with CDPs, CRM systems, and digital marketing channels.
• Strong analytical and problem-solving skills.
• Ability to translate data into clear, actionable insights.

Responsibilities

• Support the integration of marketing channels into the CDP.
• Partner with marketing and business teams to execute high-impact CDP use cases.
• Translate business needs into technical requirements.
• Define KPIs tied to CDP use cases and analyze performance.

Skills

Data-driven marketing

Customer analytics

Marketing technology

SQL proficiency

Analytical skills

Problem-solving

Excel and PowerPoint

Clear communication

Job description

Blue Nile is seeking a CDP Specialist in New York to enhance our Customer Data Platform. You will partner with teams to activate unified customer data, driving personalized marketing and measurable business outcomes.

Your role involves supporting CDP integration, executing high-impact use cases, and translating business needs into actionable insights. A strong background in data-driven marketing is essential, alongside skills in SQL, analytics, and problem-solving.