CDP Activation & Analytics Specialist

SalaryGuide; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical, Dental, Vision and Prescription Insurance

401(k) Retirement Plan with company match

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Job summary

Blue Nile is seeking a CDP Specialist to enhance the adoption of our Customer Data Platform across marketing and business functions. The successful candidate will work closely with CRM, Data Engineering, Analytics, and Product teams to utilize unified customer data for driving personalization and measurable business outcomes.

The role requires 2-3+ years of experience in a relevant field, proficiency in SQL, and a commitment to delivering actionable insights. A comprehensive benefits package, including healthcare and retirement plans, is offered.

Qualifications

• 2–3+ years of experience in data-driven marketing, customer analytics, or marketing technology.
• Familiarity with Customer Data Platforms (CDPs) and digital marketing channels.
• Strong analytical and problem-solving skills with close attention to detail.

Responsibilities

• Support the integration of marketing channels into the CDP.
• Partner with marketing teams to execute high-impact CDP use cases.
• Define KPIs tied to CDP use cases and analyze performance.

Skills

Data-driven marketing

Customer analytics

SQL proficiency

Analytical skills

Problem-solving skills

Tools

CRM systems

Excel

PowerPoint

Job description

Blue Nile is seeking a CDP Specialist to enhance the adoption of our Customer Data Platform across marketing and business functions. The successful candidate will work closely with CRM, Data Engineering, Analytics, and Product teams to utilize unified customer data for driving personalization and measurable business outcomes.

The role requires 2-3+ years of experience in a relevant field, proficiency in SQL, and a commitment to delivering actionable insights. A comprehensive benefits package, including healthcare and retirement plans, is offered.