Customer Data Platform Specialist

SalaryGuide; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Paid time off

Medical, Dental, Vision and Prescription Insurance

401(k) Retirement Plan with company match

Flexible spending account

Health savings account

Tuition Reimbursement

Employee discount

Parental leave

Life insurance

Job summary

Blue Nile is seeking a CDP Specialist to enhance the adoption of our Customer Data Platform across marketing and business functions. The successful candidate will work closely with CRM, Data Engineering, Analytics, and Product teams to utilize unified customer data for driving personalization and measurable business outcomes.

The role requires 2-3+ years of experience in a relevant field, proficiency in SQL, and a commitment to delivering actionable insights. A comprehensive benefits package, including healthcare and retirement plans, is offered.

Qualifications

• 2–3+ years of experience in data-driven marketing, customer analytics, or marketing technology.
• Familiarity with Customer Data Platforms (CDPs) and digital marketing channels.
• Strong analytical and problem-solving skills with close attention to detail.

Responsibilities

• Support the integration of marketing channels into the CDP.
• Partner with marketing teams to execute high-impact CDP use cases.
• Define KPIs tied to CDP use cases and analyze performance.

Skills

Data-driven marketing

Customer analytics

SQL proficiency

Analytical skills

Problem-solving skills

Tools

CRM systems

Excel

PowerPoint

Job description

Blue Nile is seeking a CDP Specialist to support the expansion and adoption of our Customer Data Platform across key marketing and business functions. Sitting at the intersection of marketing technology and customer intelligence, this role partners closely with CRM, Data Engineering, Analytics, and Product teams to activate unified customer data, driving personalization, lifecycle marketing, and measurable business outcomes.

What You'll Do

CDP Operations & Channel Integration

Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.

Use Case Development & Activation

Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.

Cross-Functional Enablement

Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.

Measurement & Performance

Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.

Requirements

• 2–3+ years of experience in data-driven marketing, customer analytics, or marketing technology
• Familiarity with CDPs, CRM systems, and digital marketing channels
• SQL proficiency; comfort with Excel and PowerPoint
• Strong analytical and problem-solving skills with close attention to detail
• Ability to translate data into clear, actionable insights for varied audiences
• Intellectual curiosity, fast learner, and self-motivated collaborator

Benefits

At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Base pay is $80,000-$90,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1