Growth Platforms & Brand Experience Manager

IRB USA Inspire Resources; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Inspire seeks an Associate Manager to Manager who will own growth platforms and annual roadmaps across GO initiatives, with a focus on traffic growth and value architecture. You will partner with UX, Product, Culinary, and Finance to optimize guest demand and profitability.

Required is a Marketing-related Bachelor's and 4–7 years in brand/consumer marketing, digital commerce, and cross-functional programs. Strong analytics and communication skills are essential.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–7 years in Brand Marketing, Category Management, Consumer Marketing, Digital Commerce, and Restaurant Marketing.
• Strong project management and cross-functional leadership capabilities.
• Experience analyzing performance data and giving actionable recommendations.
• Exceptional communication and presentation skills.
• Preferred: Restaurant/QSR/retail/cpg experience; value programs or promo calendars; familiarity with Power BI & related tools.

Responsibilities

• Own the development and execution of GO growth platforms and annual roadmaps.
• Identify traffic-driving opportunities from consumer insights and competitive trends.
• Lead test-and-learn pilots with clear success criteria and scaling plans.
• Develop value architecture balancing trial, growth, margins, and promos.
• Partner with UX, Product, Culinary, and Finance to optimize guest demand and profitability.
• Establish merchandising standards and digital best practices for channels.

Skills

Brand Marketing

Category Management

Consumer Marketing

Digital Commerce

Restaurant Marketing

Cross-functional leadership

Communication & Presentation

Project management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Power BI

Digital Merchandising

Marketplace Ecosystems

Consumer Insights

Job description

Inspire seeks an Associate Manager to Manager who will own growth platforms and annual roadmaps across GO initiatives, with a focus on traffic growth and value architecture. You will partner with UX, Product, Culinary, and Finance to optimize guest demand and profitability.

Required is a Marketing-related Bachelor's and 4–7 years in brand/consumer marketing, digital commerce, and cross-functional programs. Strong analytics and communication skills are essential.