Category Strategy & Insights Analyst: Shopper Data Storyteller

Kraft Heinz; Chicago (IL); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Healthcare benefits

Wellbeing programs

401k plan

Paid time off

Job summary

Kraft Heinz in Chicago is seeking an Analyst, Category Strategy & Insights to turn shopper, POS, and syndicated data into actionable recommendations on assortment, merchandising, pricing, and promotion. The role blends data integration from Circana and Numerator with visualization in Power BI and Excel, delivering routine reports and ad hoc analyses that shape retailer space and category storytelling.

This position reports into the analytics team in Chicago.

Qualifications

• Bachelor’s degree in a relevant field (e.g., Business, Analytics, Economics, Marketing, Statistics) or equivalent practical experience.
• Demonstrated analytical capability, including working with large datasets and producing clear, defensible insights.
• Experience with retail POS, syndicated, and/or panel data and related analytical approaches (e.g., Circana, Numerator, Power BI, or similar).
• Strong proficiency with Microsoft Excel, including data manipulation and structured analysis.
• Strong written and verbal communication skills, including the ability to build clear, audience-appropriate storylines in PowerPoint.
• Strong organizational, time management, and prioritization skills; ability to meet deadlines within specified time constraints.
• Ability to adapt to evolving business needs and ambiguity inherent in a newly formed role/team.

Responsibilities

• Deliver routine reporting and ad hoc analyses using customer, syndicated, and panel data to identify trends and opportunities in category performance.
• Analyze shopper behavior and category dynamics, including (as applicable) purchase frequency, buy rate, penetration, cross-shop, leakage, and shopper demographics.
• Integrate multiple data sources (e.g., Circana, Numerator, customer/retailer data, internal datasets) to develop a holistic view of category and shopper performance.
• Translate complex analyses into clear, customer-ready storytelling and insights using MS PowerPoint and visualization tools (e.g., Power BI).
• Develop recommendations on distribution, assortment, shelving/space productivity, merchandising, pricing, and promotion based on fact‑based analysis.
• Partner with customer teams and internal stakeholders to understand business questions, align on objectives, and deliver insights that inform commercial decisions.
• Contribute to team capability building by aggregating best practices, improving analytical approaches, and supporting repeatable reporting and insight frameworks.
• Manage multiple projects and timelines with discipline; prioritize effectively to meet deadlines in a fast‑paced and changing environment.

Skills

Analytical capability

Retail POS data experience

Power BI

MS Excel

Storytelling in PowerPoint

Time management

Cross-functional communication

Education

Bachelor’s degree or equivalent

Tools

MS Excel

Power BI

Job description

Kraft Heinz in Chicago is seeking an Analyst, Category Strategy & Insights to turn shopper, POS, and syndicated data into actionable recommendations on assortment, merchandising, pricing, and promotion. The role blends data integration from Circana and Numerator with visualization in Power BI and Excel, delivering routine reports and ad hoc analyses that shape retailer space and category storytelling.

This position reports into the analytics team in Chicago.