Analyst, Category Strategy Insights Taste Elevation

Kraft Heinz; Chicago (IL); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Performance-based bonus

Job summary

Kraft Heinz is seeking an Analyst, Category Strategy & Insights in Chicago to deliver routine reporting and analytics using Circana/Numerator data, Power BI, and Excel. The role builds category stories, space optimization, and planogram-informed recommendations grounded in shopper behavior.

Responsibilities include cross-functional collaboration, translating insights into actionable narratives for commercial decisions, and contributing to repeatable reporting frameworks in a fast-paced setting.

Qualifications

• Bachelor’s degree in a relevant field or equivalent practical experience.
• Experience with retail POS, syndicated, or panel data and Power BI or similar.
• Strong Excel data manipulation and analysis.
• Clear written and verbal communication; ability to present in PowerPoint.
• Proven ability to manage multiple projects and meet deadlines.

Responsibilities

• Deliver routine reporting and ad hoc analyses using data sources to identify trends.
• Translate analyses into customer-ready storytelling and insights using PowerPoint and Power BI.
• Develop category recommendations on assortment, space productivity, pricing, and promotions.
• Partner with customer teams and stakeholders to align on objectives and inform decisions.
• Manage multiple projects and timelines with discipline in a fast-paced environment.

Skills

Analytical capability

Communication skills

Time management

Adaptability

Storytelling with PowerPoint

Education

Bachelor’s degree in Business/Analytics/Economics/Marketing/Statistics

Tools

Power BI

Excel

Job description

The Analyst, Category Strategy & Insights leverages customer, syndicated, POS, and shopper/panel data (e.g., Circana, Numerator) and visualization tools (e.g., Power BI) to deliver routine reporting and in-depth analytics that translate into actionable recommendations on assortment, shelving, merchandising, pricing, and promotion. The role integrates space analytics and retailer context to build customer-specific category stories and roadmaps, supporting reset readiness through whitespace identification, SKU optimization, and planogram-informed space recommendations grounded in shopper behavior.

Key Responsibilities

• Deliver routine reporting and ad hoc analyses using customer, syndicated, and panel data to identify trends and opportunities in category performance.
• Analyze shopper behavior and category dynamics, including (as applicable) purchase frequency, buy rate, penetration, cross-shop, leakage, and shopper demographics.
• Integrate multiple data sources (e.g., Circana, Numerator, customer/retailer data, internal datasets) to develop a holistic view of category and shopper performance.
• Translate complex analyses into clear, customer-ready storytelling and insights using MS PowerPoint and visualization tools (e.g., Power BI).
• Develop recommendations on distribution, assortment, shelving/space productivity, merchandising, pricing, and promotion based on fact-based analysis.
• Partner with customer teams and internal stakeholders to understand business questions, align on objectives, and deliver insights that inform commercial decisions.
• Contribute to team capability building by aggregating best practices, improving analytical approaches, and supporting repeatable reporting and insight frameworks.
• Manage multiple projects and timelines with discipline; prioritize effectively to meet deadlines in a fast-paced and changing environment.

Required Qualifications

• Bachelor’s degree in a relevant field (e.g., Business, Analytics, Economics, Marketing, Statistics) or equivalent practical experience.
• Demonstrated analytical capability, including working with large datasets and producing clear, defensible insights.
• Experience with retail POS, syndicated, and/or panel data and related analytical approaches (e.g., Circana, Numerator, Power BI, or similar).
• Strong proficiency with Microsoft Excel, including data manipulation and structured analysis.
• Strong written and verbal communication skills, including the ability to build clear, audience-appropriate storylines in PowerPoint.
• Strong organizational, time management, and prioritization skills; ability to meet deadlines within specified time constraints.
• Ability to adapt to evolving business needs and ambiguity inherent in a newly formed role/team.

New Hire Base Salary Range

$77,800.00 - $97,300.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.