Category Marketing Lead, B2B SaaS & Customer Advocacy

Convey; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Convey is seeking a senior marketing leader to own positioning, messaging, launches, sales enablement, and customer marketing for a new category in the digital workforce space. You will also build and manage a digital workforce on Convey, expanding recurring marketing work as the product grows.

You will drive sharp market insights, enablement that actually gets used by sellers, and a strong reference program to accelerate enterprise deals.

Qualifications

• 8+ years in B2B SaaS marketing with product marketing or customer marketing ownership.
• Track record of positioning new or fast-moving categories for enterprise buyers.
• Exceptional writing and ability to defend every word.

Responsibilities

• Own positioning, messaging, launches, sales enablement, and customer marketing for Convey.
• Train and manage a digital workforce on Convey, scaling recurring marketing work.
• Build and guide go-to-market for new product launches and market growth.
• Equip sales with compelling narratives, demos, discovery guides, and a value framework.

Skills

B2B SaaS marketing

Product marketing ownership

Enterprise selling enablement

Exceptional writing

Sales collaboration

Leadership of teams/programs

Ambiguity tolerance

AI/enterprise software marketing

Job description

Convey is seeking a senior marketing leader to own positioning, messaging, launches, sales enablement, and customer marketing for a new category in the digital workforce space. You will also build and manage a digital workforce on Convey, expanding recurring marketing work as the product grows.

You will drive sharp market insights, enablement that actually gets used by sellers, and a strong reference program to accelerate enterprise deals.