Growth Marketing Lead

Convey; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Convey is expanding its marketing engine to accelerate pipeline across target accounts. You will own demand generation, ABM programs, and strong collaboration with sales to drive sustainable growth while building and managing a digital workforce that handles recurring growth tasks.

You'll lead paid media across LinkedIn and search, optimize website conversion paths, and deliver weekly funnel insights. This role combines strategy with hands-on execution in a fast-moving SaaS environment.

Qualifications

• 8+ years in B2B growth or demand generation in SaaS.
• Experience owning pipeline targets and budget with measurable results.
• ABM and event programs that produced meetings and pipeline.
• Hands-on paid media with LinkedIn and search, with disciplined testing.
• Strong analytics; proficient in CRM, marketing platforms, attribution and reporting.
• Trusted partner to sales; led teams, agencies and budgets.

Responsibilities

• Own marketing-sourced and marketing-influenced pipeline goals and report weekly.
• Run ABM programs against tiered target accounts with sales alignment.
• Handoff with sales: lead routing and engagement-to-meetings plays.
• Lead account-based events and executive dinners and workshops.
• Own paid media strategy across LinkedIn, search and retargeting.
• Maintain website as a conversion engine with personalized paths and tests.
• Own funnel reporting, attribution, CRM hygiene and dashboards.
• Develop and manage a digital workforce to handle recurring growth work.
• Train and mentor the digital team and scale programs.

Skills

B2B growth

Demand generation

Pipeline ownership

Account-based marketing

Paid media

Analytics

CRM & analytics

Team leadership

AI fluency

Enterprise software marketing

Tools

LinkedIn Ads

Google Ads

CRM systems

Marketing attribution

Web analytics

Job description

About Convey

Every growing company runs on an invisible operating layer: recurring work that crosses a dozen systems and still needs a person to move it forward. Convey is a digital workforce platform. We take that work off the team and give it to digital teammates that the company's own operators train and manage. Each teammate owns a responsibility from the first request to the finished result.

Customers like TelevisaUnivision, Savoya, and Strategus use Convey for work that stands between the business and its revenue. Strategus cut integration launches from three to six months down to under one week.

About the role

You'll own marketing's contribution to pipeline. Working closely with sales, you'll create and speed up opportunities across our target accounts through account-based programs, events, paid media, and the website. You'll build the growth engine from the ground up.

You'll also build the team differently. Alongside the core job, you'll train and manage your own digital workforce on Convey. Those teammates will own the recurring operational work that usually takes over a growth team's week, so your time goes to strategy, creative, and relationships. You'll be customer zero for the product you're marketing.

What you'll own

Pipeline and sales partnership

• Own marketing-sourced and marketing-influenced pipeline goals. Build the plan with sales leadership and report against it every week.

• Run account-based programs against a tiered target account list, coordinating plays with account executives and sales development.

• Own the handoff with sales: lead routing, follow-up expectations, and the plays that turn engagement into meetings.

Events and field marketing

• Treat events as account-based plays, not just booths: executive dinners and breakfasts around key industry events, follow-on workshops, speaking slots, and events we host ourselves.

• Turn attendance into meetings, and meetings into pipeline.

Paid media

• Own paid strategy and budget across LinkedIn, search, retargeting, and other channels. Test quickly, set clear spend gates, and scale what works.

Website and conversion

• Run the website as a conversion engine: landing pages, account-personalized experiences, conversion paths, and ongoing experiments.

Measurement and marketing operations

• Own funnel reporting, attribution, and campaign tracking standards, plus CRM and marketing platform hygiene.

• Give leadership a weekly view of pipeline and performance they trust.

Your digital workforce

• Decide which recurring growth work to delegate. Examples include weekly performance and pipeline reporting, campaign tracking links, target account research and list building, event research and follow-up, outreach prep for personalized account pages, and campaign QA.

• Train those teammates, review their work, and keep improving them as programs change.

• Share what works so it shapes how Convey markets with Convey and how we tell the story to customers.

What you bring

• 8+ years in B2B growth or demand generation, mostly in SaaS, supporting a sales-led motion with long cycles and buying committees.

• Experience owning pipeline targets and budget. You can show the math behind what worked.

• Account-based and event programs that produced meetings and pipeline, not just attendance.

• Hands-on paid media experience, especially LinkedIn and search, and a disciplined approach to testing.

• Strong analytical skills. You're fluent in CRM, marketing platforms, attribution, and web analytics, and you build your own reports.

• The trust of sales leaders. You've been a true partner to a sales team, not a lead-handoff function.

• Experience leading teams, agencies, and budgets. You set direction, and you're still hands-on.

• Real fluency with AI, and the urge to hand off whole processes rather than just doing pieces of them faster.

• Experience marketing AI or enterprise software platforms.

Why join

• Build the growth engine for a new category from the ground up.

• Use the product to build your team. You'll know the customer's experience better than anyone.

• Help shape the marketing organization early.