Category Insights Analyst: Data-Driven Retail Strategy

uscareers2-asm; Cincinnati (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

uscareers2-asm is seeking a Category Insights Analyst to deliver analytics and insights for regional retail accounts with up to $20M+ in sales. The role emphasizes data collection, analysis, and reporting across NIQ, Circana, retailer shipments, and other datasets to drive client growth and ADV opportunities.

You will partner with the regional sales office to identify data needs, forecast, and support pricing and promotional analyses while building ad hoc and standard reports.

Qualifications

• Bachelor’s degree; cert in category management a plus
• Less than 1 year experience in consumer packaged goods preferred
• No travel required
• Familiar with syndicated data sources and reporting applications
• Strong analytical and data visualization skills

Responsibilities

• Reporting: use data sources to provide insights supporting regional sales objectives and KPI delivery
• Trade & Pricing: develop retail trade and promotional pricing analyses
• Marketplace Expertise: analyze market trends and retailer performance for assigned geography
• Business Reviews: assist in line reviews, overviews, and selling stories for client opportunities
• Collaborate on Merchandising: work with Space Management to develop planograms and shelving standards

Skills

Analytics

Data interpretation

Data visualization

Excel pivots

SQL basics

Communication

Education

Bachelor’s degree

Tools

NIQ

Circana

Reporting tools

Job description

uscareers2-asm is seeking a Category Insights Analyst to deliver analytics and insights for regional retail accounts with up to $20M+ in sales. The role emphasizes data collection, analysis, and reporting across NIQ, Circana, retailer shipments, and other datasets to drive client growth and ADV opportunities.

You will partner with the regional sales office to identify data needs, forecast, and support pricing and promotional analyses while building ad hoc and standard reports.