Category Development Manager

CELSIUS; Dallas (TX); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Category Development Manager to spearhead growth in the energy category. This remote role involves strategic collaboration with Sales and Marketing teams, leveraging data-driven insights to enhance retailer relationships and drive brand objectives. The ideal candidate will have a strong background in category management within the consumer-packaged goods sector, particularly in beverages or energy drinks. With a focus on actionable recommendations and compelling storytelling, you will play a pivotal role in shaping strategies that maximize sales and profitability while representing the brand at industry events. If you're passionate about data and strategy, this opportunity is for you.

Qualifications

• 5+ years in category management or insights within CPG.
• Strong experience with data analysis tools like Nielsen and IRI.

Responsibilities

• Develop strategies to grow the energy category with key retailers.
• Analyze market trends and consumer behavior using data insights.

Skills

Category Management

Data Analysis

Syndicated Data Tools (Nielsen, IRI)

Interpersonal Skills

Microsoft Office Suite

Education

Bachelor's Degree in Business or Related Field

Tools

Nielsen

IRI

SPINS

Microsoft Excel

Microsoft PowerPoint

Job description

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As a Category Development Manager, you will play a key role in driving the growth of the energy category and the Celsius brand within targeted, strong regional retailers. This role reports to the Vice President, Category & Insights and involves close collaboration with Sales, Marketing, and Growth & Strategy teams to create and execute category development strategies. The ideal candidate will use data-driven insights to craft compelling stories that elevate the energy category, strengthen retailer relationships, and advance the company's strategic objectives.

This is a remote role requiring 30%+ travel. Additional consideration will be given to candidates based in Atlanta, Chicago, Dallas, Minneapolis, or Oklahoma City to better align with customers, role responsibilities, and business objectives. Candidates must reside near a major airport for ease of travel.

Responsibilities

1. Partner with key internal stakeholders to develop and implement strategies that grow the energy category and Celsius' share within Regional Key Accounts.
2. Leverage syndicated data (e.g., IRI, Nielsen, or SPINS) and panel data to analyze market trends, consumer behaviors, and category performance. Use these insights to craft compelling, actionable recommendations for retailer partners and internal teams.
3. Build and maintain strong relationships with targeted retailers by presenting data-backed insights and strategies that drive mutual growth. Act as the category expert and trusted advisor for these retail partners.
4. Work closely with Sales, Marketing, and Growth & Strategy teams to align category and brand objectives, ensuring consistent execution of strategies across all channels.
5. Identify opportunities to optimize product placement, pricing, promotions, and assortment strategies to maximize sales and profitability.
6. Represent Celsius Holdings, Inc. in face-to-face meetings with retailer partners and at industry events as needed (up to 30-50% travel required).
7. Develop regular reporting and dashboards to track category and brand performance, providing insights to leadership and internal teams to inform decision-making.
8. Translate complex data into easy-to-understand narratives and visuals that resonate with both internal and external stakeholders.

Requirements

• Minimum of 5+ years in category management, insights, or a related role within the consumer-packaged goods (CPG) industry. Experience in the beverage or energy drink category is a plus.
• Strong experience using syndicated and panel data tools such as Nielsen, IRI, SPINS, or Numerator to generate actionable insights.
• Ability and willingness to travel up to 30-50% of the time. Proximity to a major airport is required for ease of travel.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), strong interpersonal skills, and a results-oriented mindset.