Category Development Manager

CELSIUS; Atlanta (GA); Remote; USD 95,000 - 105,000; Full time

Job summary

An established industry player is seeking a dynamic Category Development Manager to drive the growth of the energy category and enhance brand presence among key retailers. This remote role involves collaborating with sales, marketing, and strategy teams to develop data-driven strategies that elevate the category's performance. The ideal candidate will excel in building relationships with retailers, utilizing insights to craft compelling narratives, and optimizing product strategies. With a focus on collaboration and strategic planning, this position offers an exciting opportunity to make a significant impact in a fast-paced environment, while enjoying a comprehensive benefits package and a culture of inclusivity.

Benefits

Comprehensive Medical, Dental & Vision benefits

Long- and short-term disability

Life insurance

401(k) with Company match

10 Vacation days per year

11 Company paid holidays

Identity theft and legal services

Qualifications

• 5+ years in category management or insights in the CPG industry.
• Strong experience using data tools for actionable insights.

Responsibilities

• Develop and implement strategies to grow the energy category.
• Leverage data to analyze market trends and consumer behaviors.

Skills

Category Management

Data Analysis

Relationship Building

Strategic Planning

Storytelling

Presentation Skills

Education

Bachelor's Degree

Tools

Nielsen

IRI

SPINS

Microsoft Office Suite

Job description

As a Category Development Manager, you will play a key role in driving the growth of the energy category and the Celsius brand within targeted, strong regional retailers. This role reports to the Vice President, Category & Insights and involves close collaboration with Sales, Marketing, and Growth & Strategy teams to create and execute category development strategies. The ideal candidate will use data-driven insights to craft compelling stories that elevate the energy category, strengthen retailer relationships, and advance the company's strategic objectives.

This is a remote role requiring 30%+ travel. Additional consideration will be given to candidates based in Atlanta, Chicago, Dallas, Minneapolis, or Oklahoma City to better align with customers, role responsibilities, and business objectives. Candidates must reside near a major airport for ease of travel.

RESPONSIBILITIES:

• Category Growth: Partner with key internal stakeholders to develop and implement strategies that grow the energy category and Celsius' share within Regional Key Accounts.
• Data-Driven Insights: Leverage syndicated data (e.g., IRI, Nielsen, or SPINS) and panel data to analyze market trends, consumer behaviors, and category performance. Use these insights to craft compelling, actionable recommendations for retailer partners and internal teams.
• Retailer Collaboration: Build and maintain strong relationships with targeted retailers by presenting data-backed insights and strategies that drive mutual growth. Act as the category expert and trusted advisor for these retail partners.
• Cross-Functional Partnership: Work closely with Sales, Marketing, and Growth & Strategy teams to align category and brand objectives, ensuring consistent execution of strategies across all channels.
• Strategic Planning: Identify opportunities to optimize product placement, pricing, promotions, and assortment strategies to maximize sales and profitability.
• Travel: Represent Celsius Holdings, Inc. in face-to-face meetings with retailer partners and at industry events as needed (up to 30-50% travel required).
• Category Reporting: Develop regular reporting and dashboards to track category and brand performance, providing insights to leadership and internal teams to inform decision-making.
• Storytelling: Translate complex data into easy-to-understand narratives and visuals that resonate with both internal and external stakeholders.

Requirements:

• Minimum of 5+ years in category management, insights, or a related role within the consumer-packaged goods (CPG) industry. Experience in the beverage or energy drink category is a plus.
• Strong experience using syndicated and panel data tools such as Nielsen, IRI, SPINS, or Numerator to generate actionable insights.
• Ability and willingness to travel up to 30-50% of the time. Proximity to a major airport is required for ease of travel.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), strong interpersonal skills, and a results-oriented mindset.

Benefits:

• Comprehensive Medical, Dental & Vision benefits.
• Long- and short-term disability.
• Life insurance.
• 10 Vacation days per year subject to accrual policy.
• 11 Company paid holidays.
• 401(k) with Company match.
• Identity theft and legal services.

Salary Range:

$95,000 - $105,000 annually.
The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Diversity and Inclusion:

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [e-mail].

Job Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Industries: IT Services and IT Consulting