Category-Defining Growth Leader (Remote)

Lytica Inc.; United States; On-site; USD 220,000 - 280,000; Full time

Job summary

Lytica Inc. is seeking a Head of Marketing to define category and messaging while leading demand generation efforts. This remote role requires a minimum of 8 years in B2B marketing, particularly within the SaaS sector, and a proven ability to drive pipeline.

The successful candidate will own content creation and editorial voice while also hiring the initial marketing team. Applicants should provide a portfolio or writing samples when applying.

Qualifications

• 8+ years in B2B marketing with a successful 0→1 story at a technical SaaS company.
• Track record of driving pipeline conversion.
• Ability to produce diverse content quickly.

Responsibilities

• Define positioning and messaging for a new product category.
• Oversee demand generation efforts across various channels.
• Establish the editorial voice for the company.

Skills

B2B marketing experience

Content generation

Strong design sensibilities

Hands-on writing and editing

Job description

Lytica Inc. is seeking a Head of Marketing to define category and messaging while leading demand generation efforts. This remote role requires a minimum of 8 years in B2B marketing, particularly within the SaaS sector, and a proven ability to drive pipeline.

The successful candidate will own content creation and editorial voice while also hiring the initial marketing team. Applicants should provide a portfolio or writing samples when applying.