Remote Copywriter: Casino Marketing & Growth

Hard Rock Digital; Florida; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Remote or Hybrid Flexibility

Flexible vacation

Austin/Florida HQ access

Job summary

Hard Rock Digital is building a fiercely curious, customer-obsessed team focused on online sportsbook, casino, and social gaming. As a Copywriter on the Creative Marketing team, you will craft copy across digital, social, CRM and campaign environments, bringing the brand to life for Hard Rock Bet Casino audiences.

Collaborating with designers, PMs, and marketing to ensure copy aligns with brand voice, adheres to regulatory standards, and stays ahead of iGaming trends, while leveraging AI tools

Qualifications

• 3+ years of experience in copywriting, content writing, or a related creative discipline.
• Experience working in the iGaming industry is a significant advantage.
• A strong portfolio demonstrating multi-format copy execution across digital, social, and CRM channels, with clear attention to brand voice and audience awareness.
• Exceptional writing, editing, and proofreading skills across a range of channels and formats.
• Familiarity with AP Style as a baseline, with the flexibility to set it aside. Hard Rock Bet follows its own internal copy style guide, and our house rules take precedence. You should know AP Style well enough to navigate it, but you'll be writing to a brand voice that intentionally breaks some of its conventions.
• Proficiency with AI-powered writing and content tools (e.g., ChatGPT, Claude, Jasper, Copy.ai) and AI-enhanced editing tools (e.g., Grammarly Business, Hemingway). Comfort using AI to accelerate copy production, generate variations, and iterate quickly, while maintaining a strong editorial voice and brand standards
• Detail-oriented with excellent organizational and time management skills
• Well-versed in writing for digital platforms - social, email, push, in-app, web, and paid ads
• Experience working in fast-paced, deadline-driven environments
• Familiarity with asset management systems and copy file organization best practices
• Collaborative mindset with experience working alongside designers, marketers, and product teams to refine creative approaches

Responsibilities

• Copy Production: Write and adapt copy for a variety of channels including social media, email, push notifications, in-app messaging, audio scripts, web, and digital advertising, tailored for Casino audiences
• Versioning & Adaptation: Execute multiple copy variations based on campaign briefs or master messaging, ensuring accuracy, consistency, and brand voice across all executions
• Quality Assurance: Proof and review copy assets for errors, ensuring every word is on-brand, grammatically sound, and compliant with regulatory requirements
• File Prep & Delivery: Prepare final copy for handoff, including proper formatting, versioning, and organization for various platforms and internal teams
• Collaboration: Work closely with designers, project managers, and marketing teams to meet deadlines and deliver cohesive, compelling creative
• Navigate Regulatory Requirements: Partner closely with Legal and Compliance teams to ensure copy meets regulatory standards across markets, finding creative ways to deliver bold, on-brand messaging within the constraints of a highly regulated industry
• Stay Ahead of Trends: Keep up-to-date with the latest copywriting trends and best practices in digital marketing, with a particular eye on the iGaming industry

Skills

Copywriting

iGaming experience

Brand voice

AP Style familiarity

AI writing tools

Tools

ChatGPT

Claude

Jasper

Copy.ai

Grammarly Business

Job description

Hard Rock Digital is building a fiercely curious, customer-obsessed team focused on online sportsbook, casino, and social gaming. As a Copywriter on the Creative Marketing team, you will craft copy across digital, social, CRM and campaign environments, bringing the brand to life for Hard Rock Bet Casino audiences.

Collaborating with designers, PMs, and marketing to ensure copy aligns with brand voice, adheres to regulatory standards, and stays ahead of iGaming trends, while leveraging AI tools