Career Pathways Outreach Specialist

NC Community Colleges; Wilmington, Northern (NC, KY); Hybrid; USD 42,000 - 56,000; Full time

Job summary

Cape Fear Community College in Wilmington, NC seeks a Career Specialist (CTE/CE) to lead outreach, recruitment, and workforce pathway development. You will build awareness of training opportunities, generate prospective student leads, and connect individuals with educational paths aligned with regional industry needs.

Working with K‑12 schools and community partners, you will conduct presentations and events, manage leads in a CRM, and guide applicants through the enrollment funnel while

Qualifications

• Associate degree from a regionally accredited institution in Business, Marketing, Communications, Education, Workforce Development, or a related field.
• Possession of a valid North Carolina driver’s license.
• Two years of progressively responsible experience in sales, recruitment, admissions, workforce development, business development, student services, community engagement, or a related field.

Responsibilities

• Develop and implement outreach and recruitment strategies to increase awareness and interest in Career and Technical Education and Continuing Education programs.
• Generate, track, and manage prospective student leads through community outreach, presentations, events, referrals, and partnership activities.
• Track and manage prospective student leads, engagement activities, and enrollment pipeline progress to support institutional recruitment goals.
• Conduct one-on-one consultations with prospective students to identify career interests and recommend appropriate educational pathways.
• Maintain regular communication with prospective students throughout the exploration phase and facilitate warm handoffs to Student Services for admissions, advising, and enrollment.
• Utilize CRM and student tracking systems to document interactions, monitor lead progress, and evaluate recruitment outcomes.
• Coordinate follow-up communications and engagement activities designed to move prospects through the enrollment funnel.
• Develop strong relationships with high school administrators, counselors, teachers, career development coordinators, and Career and College Promise personnel.
• Promote dual enrollment, workforce pathways, certifications, and postsecondary opportunities to high school students and families.
• Conduct classroom presentations, career fairs, information sessions, parent events, and workforce awareness activities.
• Assist students with identifying career pathways that align with their interests, aptitudes, and workforce opportunities.
• Coordinate program showcases and hands‑on career exploration opportunities.
• Represent the College at K-12 events and initiatives throughout the service area.

Skills

Relationship building

Public speaking

Communication

CRM experience

Data tracking

Time management

Education

Associate degree (Business/Marketing/Communications/Education/Workforce Development)

Tools

CRM systems

Prospect management

Job description

Cape Fear Community College in Wilmington, NC seeks a Career Specialist (CTE/CE) to lead outreach, recruitment, and workforce pathway development. You will build awareness of training opportunities, generate prospective student leads, and connect individuals with educational paths aligned with regional industry needs.

Working with K‑12 schools and community partners, you will conduct presentations and events, manage leads in a CRM, and guide applicants through the enrollment funnel while