Cannabis Wholesale Growth Director – New Jersey

ELEVENELEVEN Wellness LLC; Bergenfield (NJ); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Health benefits

Paid Time Off

Professional growth opportunities

Performance bonus

Job summary

ELEVENELEVEN Wellness LLC in New Jersey is seeking a Director of Sales & Marketing to lead wholesale strategy, manage the sales team, and grow the brand across the state. This role partners with Operations, Cultivation, and Logistics to align inventory with marketing, nurture key dispensary accounts, and drive campaigns, events, and industry activations.

A proven cannabis sales leader with team-building skills, strong NJ regulations knowledge, and CRM experience is essential for success in this

Qualifications

• 5+ years of sales leadership experience.
• 2+ years of cannabis industry experience preferred.
• Experience managing sales teams and building high-performing groups.
• Strong understanding of New Jersey cannabis regulations and wholesale market.

Responsibilities

• Develop and execute statewide wholesale sales strategy.
• Recruit, train, and manage the sales team.
• Oversee three regional Sales Representatives (North, Central, and South Jersey).
• Establish sales goals, KPIs, and performance metrics.
• Build and maintain relationships with dispensaries and key accounts.
• Negotiate wholesale contracts and pricing.
• Identify new business opportunities throughout New Jersey.
• Monitor competitor activity and market trends.
• Prepare sales forecasts and pipeline reports.
• Oversee all marketing strategy and execution.
• Manage the Marketing Manager.
• Oversee a team of Brand Ambassadors.
• Ensure consistent brand messaging across all channels.
• Plan product launches and promotional campaigns.
• Coordinate events, vendor days, and industry activations.
• Collaborate with cultivation and operations to align inventory with marketing efforts.
• Approve marketing materials and promotional content.
• Work closely with Operations, Cultivation, Vault, and Strategic Initiatives.
• Partner with Logistics and the Vault team to ensure timely customer deliveries.
• Provide regular sales forecasts to leadership.
• Assist with annual budgeting and strategic planning.
• Represent ELEVENELEVEN at industry events, conferences, and networking opportunities.

Skills

Sales leadership

Cannabis industry experience

Team management

Relationship-building

Negotiation

Leadership coaching

Travel willingness

CRM experience

Tools

CRM platforms

Job description

ELEVENELEVEN Wellness LLC in New Jersey is seeking a Director of Sales & Marketing to lead wholesale strategy, manage the sales team, and grow the brand across the state. This role partners with Operations, Cultivation, and Logistics to align inventory with marketing, nurture key dispensary accounts, and drive campaigns, events, and industry activations.

A proven cannabis sales leader with team-building skills, strong NJ regulations knowledge, and CRM experience is essential for success in this