Cannabis Retail Lead & Sales Coach

Parallel; Franklin, Northern (MA, KY); Hybrid; USD 25,000 - 30,000; Full time

Benefits offered by this job

Medical/Vision/Dental benefits

401k with company match

Well-being programs

Paid time off

Job summary

Parallel is a leading multi-state cannabis company based in Massachusetts, focused on growth and innovation. The Lead Retail Sales Associate/Lead Budtender drives customer experience, coaches staff in effective selling techniques, and aligns daily actions with store performance goals.

The role combines operational oversight with sales leadership, delivering expert cannabis recommendations, ensuring regulatory compliance, and fostering accountability to achieve business results.

Qualifications

• Age 21 or over
• High School Diploma or equivalent
• Valid Government-Issued Photo ID
• 2+ years experience in a retail or a similar customer-facing environment where sales and service are critical
• Demonstrated ability to drive sales results and influence others
• Flexible availability, including evenings, weekends, and holidays
• Strong attention to detail with the ability to multitask, plan, and manage time effectively
• Excellent communication and interpersonal skills
• Ability to de-escalate and resolve customer concerns professionally
• Proficiency in Microsoft Office Suite

Responsibilities

• Act as training ambassador: support new hire orientation, new product launch education, and skill development of the team.
• Coach associates on consultative selling techniques, cross-selling, and upselling to maximize customer value and store performance.
• Partner with the Store Manager to communicate key business results, sales goals, and performance metrics to the team; reinforce actions that drive success.
• Assume the role of Manager on Duty as needed, responsible for operational tasks including opening/closing, banking, and store security.
• Model best-in-class service that consistently exceeds customer expectations and builds long-term relationships.
• Provide customers and caregivers with expert cannabis recommendations, including therapy goals, product effects, dosing, and methods of consumption.
• Participate in the patient intake process, entering and maintaining appropriate records in compliance with privacy and regulatory standards.
• Accurately process and complete customer transactions using point-of-sale systems.
• Appropriately resolve customer concerns, inspiring long‑term loyalty and trust in our brands.
• Support merchandising and promotional execution, ensuring displays and product knowledge align with current campaigns.
• Maintain accurate records of all activities in accordance with state and federal regulations.
• Foster a positive team culture built on collaboration, accountability, and continuous improvement.
• Perform other related duties, responsibilities, or special projects as assigned to support overall store operations and business success.

Skills

Customer service

Sales leadership

Communication

POS systems

Education

High School Diploma or equivalent

Tools

POS systems

Job description

Parallel is a leading multi-state cannabis company based in Massachusetts, focused on growth and innovation. The Lead Retail Sales Associate/Lead Budtender drives customer experience, coaches staff in effective selling techniques, and aligns daily actions with store performance goals.

The role combines operational oversight with sales leadership, delivering expert cannabis recommendations, ensuring regulatory compliance, and fostering accountability to achieve business results.