Cannabis Brand Field Advocate & Retail Partner

Cresco Labs; Massachusetts; On-site; USD 55,000 - 60,000; Full time

Benefits offered by this job

Major medical, dental and vision

401(K) match

Paid holidays and PTO

Stock options

Employee discount program

Job summary

Cresco Labs is seeking an Account-Based Marketing Manager to build relationships with key dispensaries, expand brand presence, and accelerate pull‑through for Cresco's portfolio. This role requires a hunter mindset, strategic thinking, and strong collaboration with retail partners.

The position involves 60% local travel, excellent presentation skills, and the ability to work with distributors and Budtenders to grow volume and brand loyalty.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 3-5 years related industry or sales experience.
• Local travel ~60% including nights and weekends.
• Knowledge of cannabis preferred, but training provided for the right candidate.
• Strong presentation and interpersonal communication skills.

Responsibilities

• Plan merchandising, menu placement, and visibility strategies for retail accounts.
• Create store layout plans and manage shelves and inventory.
• Grow Cresco Labs’ brand presence with key retail partners.
• Build relationships with decision makers and Budtenders.
• Represent the brand in stores and train staff on product benefits.
• Leverage sales and negotiation skills to increase in-store distribution and revenue.
• Schedule and execute consumer events to educate and create trial.
• Educate partners on Cresco Labs brands, benefits, and trends.
• Collaborate with the team to develop training materials.
• Support additional projects as needed.

Skills

Local travel

Presentation skills

Interpersonal communication

Sales experience

Cannabis knowledge

Multitasking

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office Suite

Job description

Cresco Labs is seeking an Account-Based Marketing Manager to build relationships with key dispensaries, expand brand presence, and accelerate pull‑through for Cresco's portfolio. This role requires a hunter mindset, strategic thinking, and strong collaboration with retail partners.

The position involves 60% local travel, excellent presentation skills, and the ability to work with distributors and Budtenders to grow volume and brand loyalty.