Campus Transportation Marketing Specialist

The Pennsylvania State University; State College (Centre County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

75% tuition discount

Comprehensive benefits package

Job summary

Penn State's Transportation Services seeks a Marketing Communications Specialist to support campus parking operations and related programs. The role blends marketing, content creation, and customer service to promote services across print, digital, and on-site channels.

Reporting to the Special Projects Manager, you will craft messaging, manage campaigns, coordinate with vendors, ensure accessibility and brand compliance, and support events and outreach activities.

Qualifications

• Excellent written and verbal communication skills with ability to adapt messaging.
• Experience developing integrated marketing and communications plans.
• Ability to manage multiple projects with minimal supervision.
• Familiarity with accessibility standards and brand guidelines.

Responsibilities

• Contribute to planning and execution of integrated marketing strategies.
• Collaborate with stakeholders to identify audiences and messaging.
• Develop campaign timelines, deliverables, and metrics.
• Create content for brochures, newsletters, websites, and social channels.
• Edit publications for accuracy and editorial standards.

Skills

Strong writing and editing

Marketing strategy

Content creation

Social media management

Public relations

Customer service

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office

CMS platforms

Adobe Photoshop

Canva

Web analytics

Job description

Penn State's Transportation Services seeks a Marketing Communications Specialist to support campus parking operations and related programs. The role blends marketing, content creation, and customer service to promote services across print, digital, and on-site channels.

Reporting to the Special Projects Manager, you will craft messaging, manage campaigns, coordinate with vendors, ensure accessibility and brand compliance, and support events and outreach activities.