Marketing Communications Specialist

Pennsylvania State University; State College (Centre County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

75% tuition discount

Comprehensive benefits package

Job summary

Penn State's Transportation Services seeks a Marketing Communications Specialist to support campus parking operations and related programs. The role blends marketing, content creation, and customer service to promote services across print, digital, and on-site channels.

Reporting to the Special Projects Manager, you will craft messaging, manage campaigns, coordinate with vendors, ensure accessibility and brand compliance, and support events and outreach activities.

Qualifications

• Excellent written and verbal communication skills with ability to adapt messaging.
• Experience developing integrated marketing and communications plans.
• Ability to manage multiple projects with minimal supervision.
• Familiarity with accessibility standards and brand guidelines.

Responsibilities

• Contribute to planning and execution of integrated marketing strategies.
• Collaborate with stakeholders to identify audiences and messaging.
• Develop campaign timelines, deliverables, and metrics.
• Create content for brochures, newsletters, websites, and social channels.
• Edit publications for accuracy and editorial standards.

Skills

Strong writing and editing

Marketing strategy

Content creation

Social media management

Public relations

Customer service

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office

CMS platforms

Adobe Photoshop

Canva

Web analytics

Job description

Approval of remote and hybrid work is not guaranteed regardless of work location.For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Transportation Services, a unit within Auxiliary and Business Services, is seeking to hire a Marketing Communications Specialist to aid with promotion of various transportation-related programs and initiatives. Reporting to the Special Projects Manager and working with senior marketing communications staff, this position will primarily provide marketing, communications, and customer service support for campus parking operations but will also support other Transportation Services operations, as needed, including campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ridesharing initiatives.

Responsibilities include but are not limited to:

• Contribute to the planning and execution of integrated marketing and communications strategies aligned with organizational goals and approved marketing plans
• Collaborate with internal stakeholders to identify communication needs, target audiences, and key messaging
• Assist in developing campaign timelines, deliverables, and performance metrics
• Research and translate complex subject matter into clear, engaging content for multiple platforms and audiences
• Produce and contribute to content including fact sheets, brochures, articles, newsletters, website copy, news and feature stories, customer correspondence, digital signage, and other internal or external communications; maintain adherence to organizational brand, editorial, and style guidelines
• Draft communications such as speaker remarks, announcements, and promotional messaging
• Edit and proofread publications including websites, advertisements, articles, brochures, and feature stories to ensure accuracy, clarity, and adherence to editorial standards
• Execute and coordinate the production of marketing and promotional materials across print, digital, social media, and emerging platforms
• Prepare creative briefs to guide concept development and creative expression
• Monitor the progress of tactical campaign implementation and communicate project status to management and partners
• Support website and digital content management, ensuring information is accurate, timely, and aligned with organizational branding
• Monitor news and media coverage relevant to programs or initiatives
• Track and analyze performance metrics for websites, email campaigns, social media, and digital marketing efforts
• Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
• Develop event marketing materials and coordinate promotion across multiple channels
• Coordinate with external agencies, designers, printers, and other vendor partners to support campaign development and production
• Ensure deliverables meet project specifications, deadlines, and brand guidelines
• Ensure all communications comply with accessibility standards (such as WCAG/ADA), contractual obligations, confidentiality requirements, and privacy policies
• May supervise staff members, including hiring, development, and performance

Required Competencies:

• Strong writing, editing, and verbal communication skills

• Proficiency in marketing strategy, content creation, social media management, and public relations

• Ability to manage multiple assignments with minimal supervision

• Strong collaboration and interpersonal skills
• Experience with Microsoft Office, analytical tools, accessibility standards, CMS platforms, and digital advertising

• Familiarity with Penn State's Brand Book and Editorial Standards and the ability to apply brand standards effectively

• Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materials
• Excellent customer service skills

This is an in-person position at the University Park campus and may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

education.RequiredCertifications:None

SALARY & BENEFITS

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Federal Contractors Labor Law Poster

PA State Labor Law Poster

Penn State Policies

Copyright Information

Hotlines