Marketing Communications Specialist: Campus Engagement

Penn State Lady Lions; State College (Centre County); On-site; USD 45,000 - 65,000; Full time

Job summary

Penn State’s Transportation Services seeks a Marketing Communications Specialist to promote campus transportation programs, including parking operations, transit, bike programs, and ridesharing initiatives. You’ll craft content, manage campaigns, and support digital channels while upholding brand and accessibility standards.

Reporting to the Special Projects Manager, you’ll work with senior staff to ensure messaging is clear, timely, and audience-focused across websites, newsletters, and social

Qualifications

• Bachelor's degree required; no prior experience needed, though related work is welcome.
• Strong writing, editing, and verbal communication skills.
• Experience with marketing strategy, content creation, social media, and PR.

Responsibilities

• Help plan and execute integrated marketing and communications strategies.
• Collaborate with stakeholders to identify audiences and messaging.
• Develop campaign timelines, deliverables, and metrics.
• Translate complex topics into clear content for multiple platforms.
• Prepare varied communications and coordinate production across print and digital channels.
• Monitor analytics and provide recommendations to improve engagement.
• Ensure accessibility and brand guideline compliance.

Skills

Writing & editing

Marketing strategy

Content creation

Social media management

Public relations

Project multitasking

CMS platforms

Adobe Photoshop / Canva

Customer service

Education

Bachelor's Degree

Tools

Microsoft Office

CMS platforms

Adobe Photoshop

Canva

Digital advertising

Job description

Penn State’s Transportation Services seeks a Marketing Communications Specialist to promote campus transportation programs, including parking operations, transit, bike programs, and ridesharing initiatives. You’ll craft content, manage campaigns, and support digital channels while upholding brand and accessibility standards.

Reporting to the Special Projects Manager, you’ll work with senior staff to ensure messaging is clear, timely, and audience-focused across websites, newsletters, and social