Marketing Communications Specialist — Campus Programs

The Pennsylvania State University; University Park (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

The Pennsylvania State University is seeking a Marketing Communications Specialist to support campus parking operations and Transportation Services initiatives at the University Park campus. The role involves creating engaging content, managing campaigns, and coordinating with internal stakeholders to meet branding standards.

The position requires a Bachelor's degree and strong writing, editing, and digital marketing skills.

Qualifications

• Strong writing, editing and verbal communication skills.
• Proficiency in marketing strategy, content creation, social media management and public relations.
• Ability to manage multiple assignments with minimal supervision.
• Familiarity with brand standards and editorial guidelines.
• Proficiency with design tools such as Adobe Photoshop or Canva.

Responsibilities

• Contribute to planning and execution of integrated marketing and communications strategies.
• Collaborate with stakeholders to identify communication needs and audiences.
• Develop campaign timelines, deliverables and metrics.
• Translate complex subject matter into clear content for multiple platforms.
• Produce content including brochures, articles, newsletters, website copy and more.
• Draft communications such as remarks and promotional messaging.
• Edit and proofread publications for accuracy and clarity.
• Coordinate production of materials across print, digital, social media and other platforms.
• Prepare creative briefs to guide concept development.
• Monitor campaign progress and report status to management.
• Support website and digital content management for accuracy and branding.
• Monitor news and media coverage relevant to programs.
• Analyze performance metrics and provide insights for improvement.
• Develop event marketing materials and cross-channel promotion.
• Coordinate with external agencies and vendors to support campaigns.

Skills

Strong writing

Editing

Verbal communication

Marketing strategy

Content creation

Social media management

Public relations

Accessibility standards

Customer service

Education

Bachelor's Degree

Tools

Adobe Photoshop

Canva

CMS platforms

Microsoft Office

Analytics tools

Job description

The Pennsylvania State University is seeking a Marketing Communications Specialist to support campus parking operations and Transportation Services initiatives at the University Park campus. The role involves creating engaging content, managing campaigns, and coordinating with internal stakeholders to meet branding standards.

The position requires a Bachelor's degree and strong writing, editing, and digital marketing skills.