Marketing Communications Specialist — Campus Programs & Content

Penn State University; State College (Centre County); On-site; USD 55,000 - 75,000; Full time

Job summary

Penn State University in University Park, PA, is seeking a Marketing Communications Specialist to support campus parking operations and transportation-related programs. You will create content, campaigns, and customer communications across print, digital, and on-site channels, ensuring brand alignment.

Collaborate with internal teams and external partners to plan, execute marketing plans, measure performance, and maintain accessibility standards. Evening or weekend events may be required.

Qualifications

• Bachelor's degree required; related field preferred.
• No prior relevant work experience required; previous relevant work experience accepted in lieu of education.
• Required Certifications: None

Responsibilities

• Plan and execute integrated marketing and communications strategies.
• Collaborate with stakeholders to identify audiences and messaging.
• Develop campaign timelines and performance metrics.
• Translate complex subjects into clear content for multiple platforms.
• Produce content across brochures, articles, newsletters, website copy, and digital materials.
• Coordinate with external agencies and vendors to support campaign development and production.
• Ensure accessibility and brand guideline compliance.
• Monitor and report on campaign performance metrics.

Skills

Writing

Editing

Verbal comms

Marketing strategy

Content creation

Social media

Public relations

Multi-tasking

Collaboration

MS Office

Analytics tools

Accessibility standards

CMS platforms

Digital advertising

Brand standards

Design tools

Customer service

Education

Bachelor's Degree

Tools

Adobe Photoshop

Canva

Job description

Penn State University in University Park, PA, is seeking a Marketing Communications Specialist to support campus parking operations and transportation-related programs. You will create content, campaigns, and customer communications across print, digital, and on-site channels, ensuring brand alignment.

Collaborate with internal teams and external partners to plan, execute marketing plans, measure performance, and maintain accessibility standards. Evening or weekend events may be required.