Campus Social Media Coordinator — Storytelling & Engagement

Champlain College; Burlington (VT); Hybrid; USD 50.000 - 54.000; Vollzeit

Zusammenfassung

Champlain College in Burlington, Vermont is seeking a Social Media Coordinator to bring our brand to life across platforms, including Instagram, TikTok, and YouTube. You will craft engaging captions, produce short-form video, and capture campus life photography to support enrollment goals.

Collaborating with the storytelling and PR teams, you will plan campaigns, monitor channels, and engage our communities.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of professional experience in marketing and communications, including internship experience.
• Hands-on management and content creation experience across key social channels (Facebook, Instagram, X, TikTok, LinkedIn, Reddit, YouTube)
• Strong video production and editing skills, with proficiency in tools such as Adobe Premiere Pro and CapCut, and a solid photography foundation, including DSLR cameras, gimbals, lighting, and audio gear
• Proficiency with graphic design for social media using Adobe Creative Suite and Canva
• Exceptional writing, communication, and visual storytelling skills, with the ability to adapt voice and tone across platforms
• Experience with social media management/scheduling platforms, SEO best practices, and analytics tools is a plus

Aufgaben

• Create engaging, high-quality social media content, including captions, images, video, and graphics, tailored to each platform
• Produce high-quality, short-form video for platforms like TikTok, Instagram Reels, and YouTube Shorts
• Capture high-quality photography in support of storytelling efforts, at campus events, and of student life on campus and in Burlington
• Work collaboratively with the social media team to execute comprehensive social media strategies that align with enrollment goals and institutional objectives
• Under the leadership of the Associate Director of Storytelling & PR and in collaboration with the Social Media and Community Specialist, plan, execute, and manage social media campaigns to drive engagement, brand awareness, and enrollment conversions
• Collaborate with marketing, public relations, and creative teams to ensure campaigns integrate with overall marketing efforts
• Help manage and grow the College's social media communities by engaging with followers, responding to comments and messages, and fostering positive interactions
• Support admissions-focused social accounts for incoming students, including Discord and Instagram
• Collaborate with student social media content creators to amplify authentic campus experiences
• Monitor online conversations and brand mentions to gauge public sentiment and proactively address emerging concerns
• Contribute to regular performance report conversations with insights and recommendations for optimization
• Provide training and guidance to internal teams on social media best practices and platform updates
• Experiment with new social media tools, formats, and platforms to stay ahead of industry trends

Kenntnisse

Social channel management

Video production

Video editing

Photography

Graphic design

Writing

Storytelling

Social media scheduling

SEO basics

Analytics

Ausbildung

Bachelor's degree

Tools

Adobe Premiere Pro

CapCut

Adobe Creative Suite

Canva

DSLR cameras

Gimbals

Jobbeschreibung

Champlain College in Burlington, Vermont is seeking a Social Media Coordinator to bring our brand to life across platforms, including Instagram, TikTok, and YouTube. You will craft engaging captions, produce short-form video, and capture campus life photography to support enrollment goals.

Collaborating with the storytelling and PR teams, you will plan campaigns, monitor channels, and engage our communities.